On this episode of Café Technika, host Tom Roberto – The Technology Shaman – sits down with Colby Goodrum, founder of Sidekick IT. Colby takes us through a winding journey, from the high-stakes corridors of big companies and the relentless pace of private equity ventures to the freedom and challenge of building something of his own. Along the way, he opens up about a near-death experience that forever changed how he views business, leadership, and life itself.

But this conversation goes far deeper than boardrooms and balance sheets. Colby shares how he keeps himself fresh in an industry that never sleeps, the surprising ways artificial intelligence is already shaping his world, and why he dedicates Sundays to shutting it all down in favor of analog thinking. It’s a reset ritual that clears the noise and reminds him what really matters.

What unfolds is an inspiring, candid exchange that blends technology, philosophy, and the human side of entrepreneurship. If you’ve ever wondered what it takes to push through the grind, create your own lane, and discover perspective in the process, this is one episode you won’t want to miss.