Episode title: EPS: 10 - Showing up with Confidence On Camera with Kellsie Moore

 

Episode summary introduction: On today’s show, we are talking with fellow TAES speaker, Kellsie Moore. Kellsie is an On Camera Coach and actress who teaches women how to build confidence and self awareness so that they can show up confidently on video for their audience. She shares with us her top tips for how to get started with video in a way that doesn’t seem overwhelming. We even talk about how to show up on video that suits our brand but also positions us as an authority.

 

Resources mentioned in this episode: 

• Kellsie on Instagram: https://www.instagram.com/kellsie_moore/
• The Entrepreneurs on Camera CURE: https://www.kellsiemoore.com/email-capture-ebd5418f-1d6b-4bf1-823c-6785a61f4339
• Kellsie’s Website: https://www.kellsiemoore.com/

 

What is TAES?: 

The Abundant Entrepreneur Summit 2.0 is a 3-Day Virtual Women's Event held November 12th, 13th & 14th hosted by Kamille Cawley. Kellsie is one of the incredible guests who will be speaking at this event.

 

Episode transcript:

Kellsie:

Build in a routine for yourself where you actually have a plan for practice and you have a plan for content, because if you know what you're going to talk about, if you have a bullet point list that you're like, okay, these are five things that I know would be so impactful for my audience to hear this is my story. This is part of my mission. This is my message. Really how I can help them. If you're talking about those sorts of things, you're passionate about them.

Kamille:

Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of the Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world. As well as bonus episodes, from me, that will energize, empower, and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started. Alright, everyone. We're back for another episode with my really good friend, Kellsie. I've had Kellsie on before. Hi Kellsie. Thank you for being here.

Kellsie:

Yeah. Thank you so much for having me. I love this. We had such an amazing conversation last time that like at the end of like, we have to do this again.

Kamille:

It took awhile but we're back. Kellsie is an on-camera coach and like I said I've had her on before and she's really good about teaching you guys kind of the camera and lighting and speaking and all that good stuff. She's an expert at it, but I'm gonna let her tell you a little bit more about herself. So go ahead, Kellsie tell everyone about you.

Kellsie:

Awesome. Well thank you very much. And I appreciate that. Yeah. So I'm an on-camera coach for entrepreneurs because I am actually also a professional actress and for the last, you know, five years have trained in film and TV and commercial acting. And then it was actually an acting coach for a while. And all of that time, less during those five years, I was also learning everything I could about entrepreneurship and digital marketing and getting on the online space. And I built my first course, actually all around personal development. Cause that's, that's what saved my life basically. I was coming from, I was working as a case manager in an adult male correctional facility. I got really, honestly, I got super depressed and really angry and cynical and all the things. And I started stepping into a space of personal development and trained myself in meditation and mindfulness and really what it meant to have a growth mindset and to start choosing my thinking and it fully threw me into this, this passion path of like, Oh my goodness, the online world is like alive and it's amazing. And it's growing constantly. And I finally got on social media and all of these things, I felt so behind the curve on and over those five years building up all of these individual skill sets in early 2019 actually is when I really had that epiphany of like, Oh my goodness, I have to, it is my responsibility. Now that I've learned all of these things, I must bring them all together and serve other people going through this journey. These other entrepreneurs working in the digital space, or working to get clients online, whether they have a brick and mortar, you're still trying to get clients from the internet and to show up in the number one most converting way, which is camera. I was like, well, I have these camera skills, these entrepreneurial skills and everything I teach is founded in this personal development route of, of the foundation of who it is that you choose to be. And so it all finally just, you know, cumulated into this one brilliant concept of marvelous on camera. And I, I just, it's like my heart coming to life.

Kamille:

I love Kellsie. You guys, you can always just tell her passion for what she does and every time she speaks about it and I, that always gets me, I love it so much. And she goes from such a crazy background. You never would've thought this woman worked in corrections. But so obviously today I really wanted to get you on to talk to my audience and to talk to you guys about the importance of getting in front of the camera and what it does for your business. And no matter, like you said, if you're an in person, brick and mortar business or an online business, obviously a lot of people are trying to get online right now. And what would you say makes the difference and what would you suggest for people when they're first trying to get online and getting in front of the camera? Cause for most of us, it's really scary, no matter what. So I'd love to hear your take on that.

Kellsie:

So it's definitely not a natural thing. At least for like 99% of people, it was something I personally really had to train myself. I mean, truly I went five years. I'm, I'm still training. You know, it never stops, your coaching never stops, but of really learning how to become comfortable with and confident on camera, because it is a really weird thing. And you think about it in a setting like this with zoom the way that you'd like, you'll see our images are paired next to each other. So when I'm interacting with Kamille, I'm looking down at her versus up at you at the lens as audience. But tell me, so as an audience watching this, how much more do you feel like you know me because we've watched this video even for like the three minutes or something that we've been on here. I mean, it's drastically different. So I want you to think about it from your perspective as the consumer, as the audience member, who's working to step into the space and to try and gain these skills, see how much of a difference it makes to you when you're scrolling on social media or listening to a podcast. And you know, if you just see a quote title or you just see an image of somebody with a couple of words and you're like, Oh cool, I like their message or I like their image or their vibe or something. And you build a mini connection. Now podcasts are a little different because it really speaks in your ear. So they feel like they're right next to you, which is really, really cool, but it's still only one of the senses. So if you can build up your relationship where they may hear you on a platform like a podcast, and then they can see you in images and then they can actually experience you in a video. That's going to be, you're hitting all of the senses. You're hitting all of the ways that people learn and absorb information that is now you showing up in an almost omnipresent way where you're you have no other choice, but to be seen as the leader and the authority in that industry, in that business and whatever subject matter it is that you're talking about. So that's where it's, it's simply imperative. It is so crucial that you actually have your moving face with your energy and your personality, and people can see you smile and can see your hands move and like really start to understand who it is that you are instead of just what you say, because I think this is a Maya Angelou quote, but people will forget what you say, but they will always remember how you made them feel and feeling is the quickest way to translate an emotion to somebody is through a lens. That's why movies are so powerful. I mean, think about when we go home and we seek comfort when there's a challenging time. Like right now, what's like the number one thing that we want to go do. And we're like, okay, I'm tired. I need to take a break from stuff. We want to go watch TV. We want to go be entertained and feel like we have someone else who is living through something harder than we are. And if we can watch them succeed and make it through that, then we can too. It's a powerful instrument of hope and of lessons and of feeling massively connected to other people that are maybe the same as you or different than you. So think about it from that perspective of if your showing up telling your story, and you're leading your audience through, through your own movie where you're that hero of the journey, then they, as the audience can feel that hope they can feel that inspiration by your story, by experiencing what it is that you're able to infuse directly into them through the freaking magic of camera.

Kamille:

Yeah. I completely agree. And we've talked about this before, and I've talked to you about it so many times, but in general, I talked to you guys about like, you're not getting the trust, the feeling of knowing that person or reading stuff. You're not going to connect with them the same way as you do with a face to face or them hearing your voice. And, you know, what's amazing is that I, you get this feeling that when you talk to someone like on the camera and they finally get on a one on one call with that, you like, it's almost like you already know that if there's an instant connection already, like you, you met them. And like, for us, you know, we met through events and like, that's, you know, we, the connection was there because of an in person connection. And although you're not gonna be able to meet that person out on the streets, which is the way to do it. So I would love it if you could tell people, I know for a lot of people they've never even done this, they've never even gotten in front of the camera or they're very new to it. What resources or what things do you think that they should start with to kind of get themselves comfortable? I know practice is the only way we'll say practice, practice, practice is the way to do it. And obviously you have training in this, but for people that are just trying to get out, they're really just trying to go comfortable doing it. What would you suggest for them?

Kellsie:

I always believe in being prepared over being scared, so we will have much more successful practice if we know what we're practicing. So I do believe in training yourself and arm yourself with the right tools and skills and capabilities so that your practice is more effective because if you're showing up and you're feeling really terrified or really insecure about something, or just super uncertain, that type of emotion is going to translate it to your audience as somebody who's maybe not trustworthy. So it is something really important to you. Maybe practice on your phone first for a while, before you put it out on social media but really have to build in a routine for yourself where you actually have a plan for practice. And you have a plan for content, because if you know what you're going to talk about, if you have a bullet point list that you're like, okay, these are five things that I know would be so impactful for my audience to hear this is my story. This is part of my mission. This is my message, really how I can help them. If you're talking about those sorts of things, you're passionate about them. You, you will be lit up from the inside and that will infuse your confidence. So confidence is an emotion. It's a fleeting thing. That's going to come and go. So it's something that we build up that muscle so that it becomes stronger and better and easier as we go. But have those, those known topics that you think are going to have the most impact on somebody and then try it on your phone first. Let yourself just have some of that, you know, peace of mind practice where like nobody's going to see this yet. And then, then try it where it's maybe an uploaded video or jump on live, like test out these different avenues, these different ways that you can start to share video and see what feels the best to, to get started. Because progress is going to make it better. You know, I don't believe in practice makes perfect, but I think progress makes better practice makes progress.

Kamille:

I've done like a million of them. Okay. I mean, yes. Am I more comfortable being in front of the camera, but no, I have not always, like it was, I would always have to have like full face of makeup would, I would not even do videos. And I just talked to someone else about this that I would not even do videos. I would only record them on Saturdays or Sundays when I was going to go out. And I would only batch an amount of them because I was too embarrassed to do them during the week when I don't work. I barely ever wear makeup. Like this is, this is me, most periods of the time. So like, I, like, I always, I would do it like I would batch report a ton of stuff and not a batching. Isn't good, but I would do it because I'm afraid to do lives because I'm nervous about not being dolled up or ready. And I'm like, what am I thinking? Like, my audience is first of all, mainly female. So am I so worried? And now I'm not even being authentic to myself because I'm not even someone who wears makeup when I go out, that's it. And let's just say, that's maybe like once or twice a month. So I, on a daily basis, I never do a single thing. I never wear anything, no makeup whatsoever. I've always been like that for me to have to do every video dolled up was kind of like, am I even being real or authentic? And that means, I feel coming to me, asking you as an expert, I feel like that was me. Like I'm not practicing or I'm not doing anything that's gonna make me feel comfortable and get used to it because now I have to feel like I have to be a certain way every single time I got in front of the camera. Right?

Kellsie:

Yeah. So the challenge that I have with advice of like, just practice, where it's not founded in anything is challenging because what if you are just practicing those sort of reinforcing those negative habits that maybe aren't serving you or serving your audience. And I actually, I really teach this where it's, you know, figure out kind of your look and your style based on your brand. That's going to match up with the way the audience needs to see you. Because if you have a really glam brand, then there you go, then that makes sense. But, if that's not you actually teach this really specifically, because this is such a big hangup for women getting on video online, especially sharing that on social media where everybody's going to see it. And all of the judgments of themselves usually come in and then it's the fear of the judgment from others. So usually that self-judgment first and I really, really encourage my clients to do makeup in their videos. Maybe half of the time, that's it like you want to have that balance. And there's, there's different times when it's like, you'll do a full face of makeup and hair or something if you're doing your authority building video. But if you're doing your personable connection videos that are maybe on stories or something like that, or some of your IGTVs, or, you know, a very social shared platform, it can hurt you because people see, well, she's not like me. I don't look like that every single day, you know, but there is, there are a couple of caveats with these words: the camera and your lighting setup. So we can talk about this quickly, tier two for people getting started to know like, how do I, what do I need? Because you do need a couple of things, but you don't need much, but the camera, especially depending on what you're filming on, like right now, my webcam, it's not super high quality. It's just on my Mac computer. So everything's a little bit fuzzy and it's a little bit dulled where I'm not very sharp and clear 4k focus, right. And depending on what lighting you have, all of that is going to wash you out a little bit. So that's where you might want to put on a little bit of blush a little lip color, a little eye color because we, we see people's personalities and we hear them speak better when we can see their eyes and their mouth nonverbals are, it's like 70% of the way we receive communication. So to be able to help be like here, look at my nonverbals like, you can see my hands or my face. Those are my eyeballs. I highlighted them for you. There is some reality to that where it's something you know, when I work on set, like the men have to wear makeup too, it's just a lot more subtle so that it fits within the societal norms. But it's something where it's like, guys, if you're hopping on video, maybe just at least make sure you have some chapstick on. So it's like your lips don't maybe completely. And the lights on set and we'll just completely completely wash you out. So they'll always do I think it usually takes about 10% of your color. So they'll always put something on way heavier where in person you're like, wow, I look extreme. Okay, great. But on camera, it looks fantastic. Now what's really funny is this is an aside, but I think it's funny if you guys ever watched TV from even like five years ago, an older that was filmed on less quality cameras. But now it's being shown on like four K TVs and stuff. You can see the makeup on their faces. So clearly now, because it was so much thicker and so much more overdone to fit for the camera that they had at the time. And so now you'll watch something that's a little bit older. I see it a lot on TV shows. I know it was like the really strong jawline. So the couple of key things that you need to make sure it's your framing, which includes your background and your lighting and your sound. So I need to be able to easily hear you without a lot of extraneous noises. Now, part of the thing is like, unless you're working at a studio and have access to that, especially during COVID like you're at home, your kid is going to come up and pull on your sleeve. Like your dog is gonna bark. Every time I see a dog walk by the window, I always get like distracted and like panicked. This is going to be so loud. It's going to be embarrassing. Like some of that stuff, it's just life. Like, you know, if my husband's in and out of the apartment or something like you're going to hear the door, you know, some of that is just have compassion for yourself and, and know that it's extremely relatable and human and everyone else is experiencing that too. And that's really okay. So just give yourself some grace, but I need to generally be able to hear you well. I need to be able to see you. So please have a central focus light in front of you. So you just need this in front of your face somewhere, obviously behind the lens though, so that it's not like it'd be like this. If I put up a light right here and you'd see in the frame. And so, I mean, if you have a really nice, like three point lighting system, you'd have one that would come on on the side. You'll see my gestures here a little bit. If you're watching this on video, if you're you do a fill light where it's going to help, just kind of have that even glow, maybe you just centrally like a ring light and then a key light or something that's going to really have that highlight on your face. And then so a fill light would be really helpful for me back here. You can see there's a lot of shadow behind me for a social sharing video like that. Please don't worry about any of that stuff. You're not running a professional set. It really doesn't matter. You want to make sure that your backdrop isn't distracting. So I have my art back here. It's a little bit distracting for some people, but it really matches my personality and my brand. So I love it as my backdrop wall, I do a lot of videos of this behind me. I'm an artist. I love travel and French things, and this really represents the things I love. So don't feel like you need to have that completely plain. I don't know. Really beautiful. It's lovely. If you have one, like that's great. Make one a, I have a popup backdrop that I used for a lot of my videos, which is great. Cause then I can set up my stage and my set a little bit better, but just make sure that it's nothing too distracting and have that main central light on you. And don't worry too much about crazy shadows, just as long as we can evenly see your face. That's perfect. This one is a little bright right now because the sun is going down and I'm sitting right next to a window. If you, if you do have a window depending on your backdrop and how and where you're facing, have the window in front of you. If you're recording during daytime, it's free and it is the best looking light, like natural daylight. That's why any of your filming lights just need to be daylight bulbs because that natural sunlight glow is gorgeous. So if I were filming this during the daytime and depending on what I had for my backdrop, I would turn and actually face the window. So I'd get that nice even glow. But at my desk, in our apartment, it's on the side. So I need to make sure that the light I'm producing synthetically is strong enough to counteract that. Now you're seeing a little bit more extreme brightness as the windows sun goes down. So you see how it's like a couple of things to think about with it. But the main focus is just how that one primary light in front of you, the cheapest way to do it windows free. The second is a desktop ring light. There's some that are like 13 or 18 inches. And that's going to create a really like, I think that's what you have.

Kamille:

Yeah. I have the big one. Like it's pretty much the only thing I use. I have like a $1 limit. This one is like, I make everything in. Like you said, when I have the chance, I like my desk unfortunately, like you said, mine face here. My windows here, but anything on my phone, I'm this way with the window facing me. Like most people will probably see that. They could see me, my desk behind me because my windows were over there. So that's why I'm doing these. I do it on my computer and I wish that would be, but it doesn't fit.

Kellsie:

You always have the perfect lighting but that's exactly right. I mean, you know, again, give yourself some grace, give yourself some compassion and make your plan. Because if your desk is fitting, you know, sideways, you know, into a window, then, then you'll need a light, right? Like just get on Amazon or something. But the big ring lights, I think can be kind of expensive. I think they started like a hundred bucks up to 400 or something, but some of the desktop ones are like 20 to 30.

Kamille:

Yeah. Mine is actually the one that gets on a stand. I just put it wherever one, but I use the stand right here, but I just take it off and I repurpose it for everything I can, other than one perfect lighting and I can go in front of my life, but I just take it off the stand.

Kellsie:

Amazing it circles, it circles your whole face and now we can see you. It has a great brightness dial. So really between that and like your phone, everybody can probably film on their phone if you have a smartphone that's relatively new. That camera is going to be amazing. It's going to be better than your computer one. It's probably able to film in at least 1080P, if not 4K. And that's going to give you some great quality, if you can maybe get, let's see if I have mine here. What I would say for sound is maybe this is a really inexpensive way to do it. So you're going to hear some wrestling, but this is a little clip on wired lav mic. So these are like $10. They're very inexpensive. You can get really nice wire wireless ones. This is wired that's what makes it so cheap. But if you can just plug that into your phone, that's a fantastic way for doing your own videos to make sure that it's just clips on right here. So you can see it on the outside of your shirt. Again, you're not onsite, you're not in film where they have to hide your microphone. That's okay. They can see it. It almost makes you look more professional. So like I have equipment, I have a little microphone, so we just need to be able to hear you, see you and then make sure nothing is too distracting. The same goes for your clothes. With that, to wear you don't want to necessarily wear anything that's hyper distracting can really detract attention. So your goal is to make sure that people's focus is on you on your face and your message on what you're saying.

Kamille:

Yes. I agree that that is such valuable information. I think you guys to take away from this is that it's, we're being natural. We asked for help at work, giving ourselves a little bit of, so you do look like a business person. You do look a little bit professional, but at the same time as being yet, you don't know all of the crazy stuff. Like I said, I have one ring light that I just it's literally one of the stand ones. I just move it around to use it in different ways. And I paid, yes, I paid for one of the more expensive ones, but still, I mean, I use it pretty much. Like I don't really get anything. I'm not a professional. I'm not Kellsie status. I don't need other lights. I'm not getting there. So, I mean, you just need something again, just because the whole thing is to have your focus, to be the focus of attention. You don't want people paying attention to the picture behind you and going like, what does that represent you? Then go for it. But you don't want too much going on behind you that doesn't go along with who you are. And again, like I said, for me, I don't wear makeup and yet some videos I do and it's not because I chose to do it only because I got ready. It's because you know, some of my videos, I'm trying to get a point across. I am trying to be a little bit more on, like you said, a professional. Maybe I'm making a video for my Facebook pages or something else. And sometimes yes, I will wear makeup, but I do wear makeup here and there. It's not like it's part of who you are comfortable in, who you are. Don't feel like you have to be all dolled up, but that's not who you are. Don't feel like you, you know, if you're like me, I wear fitness clothes a lot. And when I'm trying to have a more comfortable flowing conversation like this, I'm not going to get dolled up. But sometimes when I'm doing a little bit more professional interviews or things like that, and yes, I mean, it's just like you would in the real world, you know, you would dress up, it's all done, you would do that kind of thing. So that is such great information. Thank you so much. And I think like you said, if you can't afford something big, one of the small lights that just goes on your desk, like it doesn't have to be the best thing in the world. And like you said, naturally go outside during the day, you've got the light you need. Right. So I always try to film as much as I can during the day, just because that is, that's all I need. I don't even have to cause sometimes I'm staring at this light. So the last thing that was such great information, you guys, of course. No. Yeah. I think that, like, I think it's just, again, it's just about being true to yourself, but at the same time, it'll help. We all need a little help, a little something always just, you know, gives us that, that edge and that's what you want. So you can get your hands on a ring light. I know it's a little hard right now to order stuff, but it just that, but use your natural light, use your windows right now. But I think one of the last things I really wanted to go over with you and talk to you is that obviously you are someone that has trained people in person. You used to be a coach in person. And now you do most of your business online that gives you, I know you have your retreats, which are amazing, but you do a lot of your business online. That's where you do a lot of your training. Can you tell everyone a little bit about why you got into that and also how it has benefited you to be online rather than just in person and training people in person?

Kellsie:

Oh my goodness. I can't even express myself fully. I think just how much being online has transformed everything. I love the in person aspect. I'm when we're allowed to hang out together again, I'm going to be doing that. There's so much power in that. However, I think it's a wonderful starting point. It's not scalable and it's not sustainable. And then I think there's a time when it kind of comes back. And this is like what I use my retreats for, where it's more of the higher level upgraded version, where they can have that in person experience, but being able to access the level of information, learning transformation, coaching certifications that I personally was able to go through because it was readily available on the internet. Completely changed my life. I wouldn't in any way be where I'm at right now. If everything was an in person weekend or workshop or someone I had to go meet, I would have, those are, there's so many barriers to entry in learning like that. I was able to binge and consume so many incredible content courses and take my learning of what this person spent 10 years of their life dedicated to becoming an expert on and get that into my brain in three weeks, four weeks, five weeks. That is so powerful. And that's, I will never take that for granted or ever want to stop learning because that is simply so beautiful. And that's, you know, just me on the consumer side. So it's me now as a business person, I can be that person for others, I can help show up and serve. And that's why I'm like ecstatic to be able to have this online course that I'm creating right now that I'm sharing with everybody, because I know that I'm going to be able to help reach so many more people take them from that a place of, I have no idea what I'm doing. I don't know what to post and I'll talk about it, I'm really scared of me on camera. I don't want to share this. I don't know what to do to like, Oh my God, I have a whole you know video IGTV series, that's up, I'm reaching people. I had a gal message me yesterday that she did one video and already had people reaching out to her on LinkedIn for collaborations. It's so powerful. And I know that being the digital space, I can help influence, impact, and improve the lives of others so much greater, so much faster. And it also is the only thing right now, that's really thriving in such a pandemic experience where it is really just a necessity now to ensure that you have at least part of your business online, that doesn't necessarily have to be all of it. You know, I love having those multi aspects, but it's really a non negotiable now, like we're 2020, like this is, this is imperative. You have to have something of your business online. If you're not represented in the digital space somewhere, somehow I don't even believe that you exist. If I can't look you up, if I don't see your social media profiles, I've had that. I've actually had this happen before where I've been at a networking event, met somebody who was like, Oh, this is a great conversation. I might go to look them up and they have some websites from like the nineties. I'm like, this is when dial up was happening. And there was no social media presence. They have no video anywhere. And I'm like, I forgot what your face looked like. I don't even remember a conversation because you meet so many people that it's like, if you don't have that structure in place to represent yourself and your offer and serve people and what you can do for them, you simply are missing out on tons of opportunity on everything that's available right now.

Kamille:

Yeah. Thank you. That is so good because I feel the same way. Like so many people have said to me like, well, do I need to have a website or do I need to work on my Instagram? Or do you need it? And I'm like, well, we talked about this. If people ask you questions like, Hey, okay, let me see your website or, or where can I reach you? And you give them an email, I'm sorry, but this is the day and age where people want to see. You get to know you see your face, you on camera. That's what they're used to. So, I don't care what age bracket you're in. It doesn't matter. Like people are online right now. You should be able to see when people are on Tik Tok right now that are all ages making videos and all over it. And if you're not, you don't have some presence somewhere. And I'm not saying you have done millions of followers or anything like that, but no, I have some sort of presence somewhere. It doesn't look professional. I'm sorry. It doesn't like if you don't have, like you said, if you have one website that looks like, like I'm not taking you seriously, unfortunately, and you could be a great coach or a great whatever you are. And I just, you have to have one outlet. If it's YouTube, it's IG. If it's like a website, whatever it is, one really good outlet. And because people want to see that now they want to get to know you. They're not just buying to buy from people. Now they're buying to buy from people that they trust. And they actually like, and especially when it comes to service based businesses. So I really think that's you hit the point with that because it's yeah. That's where we're at. And right now, even though I know we're hearing, okay, another month, May 15th, whatever is, we don't know. And we don't even know when this ends where we'll be like, if we're going to go straight back to full time jobs or is it going to be a trickle of like, okay, you know, a lot of people are saying, it's not going to be the end of the year, maybe next year until we actually get back into a normal routine of restaurant being normal and places being normal. And, and if this is the time to do it, this is the time you have to do it and be online. And I've said this all the time. I'm sure you could agree that even if you start your business online and you go back to your normal job, you'll always have you always that, I mean, do you feel the same way about that?

Kellsie:

Oh my goodness. You've then built out another limb for yourself, another place to create revenue, to get clients. I mean, I'm thinking about, can we talk about some of the pivots? Yeah. This is just, this is an example from a local restaurant in Denver here, they've been crushing it in this time of change and restaurants are one that's really been struggling. Right. And what they've been doing is massively focusing on their social media, where they are able to do. And I know not all places are able to do this, but they can do curbside pickup for like three hours a day or something that they're open. And that's so they're, they're really highlighting that and utilizing that opportunity that they still have that window open. And so every single day, the guy that's running out and doing the deliveries, he's dressing up in some super fun costume. And so it's become this thing on social media where it's like what's Chad wearing today. Having people like drop off and donate costumes as a way to like support this local business, this restaurant, but it's a happening because they made a pivot to show up on social media in such a loud, big, known way that it's feeding so much so many eyes, so many new people that maybe weren't going there before. That felt like this is a place I want to go support. They're still open. They're loud about still being open. So I know I can go there during these hours and it's super fun. You know, it's a, it's a way that's creating that engagement in that culture. And then they also have like, if you want to get deals on their menus or when they release new drink specials or something to opt in. So this is for every single darn business. I don't care what type of business you're in this time right now is perfect for lead generation. So show up and be allowed to let people know what you do, what you offer, what problem you solve and what problem is extremely relevant for you to solve right now in this time, in this crisis and show up in a way where they know that they, they know where to find you and they know how to stay connected to you. So have some way for them to opt into an email service that you're signed up for. So that might mean you just need a landing page instead of a full website, but at least that's somewhere where you have presence. You can have your photos, you can have your logo, maybe a video that would be great. And it's somewhere for your audience, drop their email. So you can actually stay in contact with them so that when this is done, you can offer them all of these, you know, amazing specials.

Kellsie:

But you can try to start serving them in some way where maybe you can ship them some of their products or you're offering some sort of online delivery where you, you know, where they can be able to purchase something from you. In the meantime, that's not solely just gift cards for the future because people are like, well, I'm holding onto my wallet. I want something that solves a problem right now. So becoming creative with that while growing your audience and actually collecting their information is massively massively important right now. And so to two pivots that I actually have done with clients of mine is so one of them is my mom actually just so much fun. Yeah. So we do business coaching. And so she's a professional ballroom dance instructor and she usually will dance at the live competitions. And then she has her customers come to her studio and then she'll teach them, you know, first couple wedding dance or group classes, obviously all of that shutdown right now. So I've been working with her on getting set up in a more digital space, just something I've been working on with her for some time now, but it is learning curve and they understand, but it's, we have to keep working through those barriers because it's so necessary. It's so imperative and she needs to build out this other limb. That's going to help keep her safe. In this time in these scenarios, this isn't going to be the only shutdown we have. Like there's going to be more situations and circumstances, and she can create another Avenue of that, of that income. So what we're having to do is sell in, in home private quarantine dates. So this is where they can do a zoom lesson like this, and she can charge regular pricing and she can be there with the couple in their living room, teaching them the dance steps. She can work with couples on their first dance. You know, it's actually like a real date that they can go on to instead of just being like, okay, well, what movies new on Netflix?

Kamille:

And to think about it, people are trying to find things to do things to do. I don't care how many hours of Netflix you can watch. I'm sure some of you could do it all day, but again, we have at least 30 more days. People are looking for other stuff that is so cool. Like I would like, you know, I talked about it on our call, how we were doing like, you know, these like wine tasting through the house. That is amazing. I love it. I keep going. I love that. But it's

Kellsie:

So that's, I mean, it was just, that was one example where it's like, Hey mom, I was like, I'm going to talk to you really, as you have my client right now, you must do this, like check in with me next week. This is your deadline. You have to set some sort of structure and timeline for you because otherwise the barriers of the, this is scary is going to stop you. It's going to come in the way, but that's why you have support. That's why you have coaches. That's why you courses is why you have all of the resources and the means to help you move through those steps, because it's just necessary. And there's so much opportunity with this. And one of, so one of my other clients, what we're doing with her is she is a hair care provider. I'm missing her care right now so much. I want to go to the salon so badly. So she is actually releasing certain products that she recommends and having them be affiliates. So she can do, people can order things from her online, even when she's never had a store set up online before for her business, she can now she's working on this time for lead generation. So she is now taking those emails and then selling them the products that she recommends and because these are her in person, clients, she knows their hair, she knows what's on top of their head and what exact products they need. And so instead of it maybe being like, Oh, maybe I'll pick up a bottle when I'm in for my next appointment. It's like, Hey, get your refill now. And she's even mixing some, some personalized, custom toners for her clients and then sending it to them. I'm like, I'm waiting for my toner. I'm so excited about this, but what's super important with this is the only way she is able to do that, to provide those services is because she is using this time for lead generation. So to gather the emails of her previous clients, which is all through the salon. So she's had to go through and export all of those and then import them and upload them to her website. So she just finished building her website so she can have an online presence. She can actually build her store online and she's sharing videos on social media so that she can grow and expand her audience. So that doesn't even just have to be local. She can now sell those products worldwide. That is a game changer. It's building up her authority. She is now becoming the GoTo hair gal for so many people. She specifically does extensions. So every single video that she posts out there about her explaining something with extensions, how to have them you know, the hair care for extensions during quarantine. Cause they're, they're growing out, they're getting itchy. People are like, what do I do with this? And you know, do I just cut them out of my own head? She was like, no, here's the process. Yeah.

Kamille:

Here's how we get them out.

Kellsie:

So she's demonstrating herself as that authority. And now as the GoTo seen person, because she's showing up, so they know her, they like her and they trust her and now she is able to pivot and then sell them something in return as well as book them for when we're done with it.

Kamille:

Yeah, exactly. Like even if they don't live locally to her, they will always see her that way. And they will tell other friends. So guess what? She goes back to her normal job. She is going to be making bank on the side for what she started now and maybe that's what she decides to do instead. You know what, maybe she decides to take a few clients that she's had for a long time and then everything else online. That's what I started doing with my in person training business. As I started growing my online business, I started backing out from some of my clients. I kept the long term clients that I had for the really long time. I gave the other clients to some of my other trainers underneath me and I just started transitioning over and now I'm fully online. I don't do any in person. So, and for some people, the in person thing is a huge thing. And like we said, we, we love in person events and we'd like to mix it up. And we like to have retreats and events and stuff like that too. But doing this helps you reach so many people like you guys know how many people I've had from, I have a girl coming on from India next week. I had a girl last week from Australia. I have someone from Colorado. Like I have people from all over. And the only reason is because of online. That is the only reason. Like I would have never, if I had stayed at my gym and just worked at my gym and did what I did, I would have never met any of these women. Like none of them. So they're the reach is just so much different and so big. And you're, there's no stopping you at that point. So I think that like, you, you hit it on the head. Like if there's, and there's so much to do right now, people think they're stuck. Like, Oh, I do eyelashes. Well, what am I supposed to do? Or I do hair, what am I supposed to do? I do nails. What am I supposed to do? I know a girl that's doing kits. Yeah, no they're doing kits. Like they're selling kits so that they can, you know, they know people were trying to do their nails at home, but it's only to do it. There's no, I'm not going to not do it. So it's like, there's so much creation and pivots like this happen right now that there's no stopping. You just gave two really good examples of a restaurant and a hair girl. And these are people that both do in person businesses are building themselves, either a presence or a business online. That's helping them make money right now. So like you said, a lot of the restaurants around me, like, I'll check on Postmates and they're not like available I'm I just don't even go back to them. Cause I'm like, well, I guess they're not open right now. And it's like, but I don't know their hours, they're not putting anything out there. I can't go there. And so I'm like, okay, well next restaurant, you know, I'm going to choose something that I know is open and I can order from. So it's like to know that that restaurant is going and like, they're just doing all this crazy stuff. And you're kind of just loving it and like bringing a smile to people's faces is like, that's what people need right now. To be honest, my food, like I'm pretty happy.

Kellsie:

It's such a clever way to engage the community, to stay relevant, to stay top of mind, to share some joy.

Kamille:

Okay. Well like you, so you and I could go on forever. Hopefully when we're all getting our online businesses rocking and then she'll come back on and teach you how to be killer again on the camera. But of course, Kellsie tell them what you can offer them right now, as well as where they can find you. And of course, you guys know that you can always reach out to me or her. I will have a lot of information below, but just somewhere they can find you and anything that they can maybe reach out to start something with you. If you have anything going at the moment.

Kellsie:

Yes, absolutely. So always come say hi on Instagram. That's where I hang out all the time. It's at kellsie_moore, but I do have a free video training series right now designed specifically for people who are trying to figure out how the heck do I get started? What are the aspects that I need to be paying attention to? As far as my content, my equipment and my performance, all of the things, how do I make that actually into a business? How do I shape it with my vision and my brand? How do I pick out my wardrobe? And then what is my marketing strategy with that? What I'm actually going to do with these videos? And so this is a free three part video training series. Kamille will have the link, definitely sign up for that, get as much training use this time, the best that you can, the best that your situation allows to learn and absorb as much as possible from the glories of the internet. You know, where all of this is available as a free resource to you. So please check out that free training series and then send me a DM. Let me know what your biggest takeaway is. I love, I love getting those DMs.

Kamille:

Thank you so much again for being here. You guys, don't be afraid to reach out. I'll say this again. We are here. We do. Yes, we are coaches and we sell stuff, but Hey, we are here to add value. This is why I've been doing a whole series of videos for free. I am literally bringing on experts like Kellsie every like twice, three times a week. So reach out if you have questions about being on camera, you have questions about, she works with mindset too. So, you know, if you have questions, getting that confidence to get up, she's the perfect person to reach out to. But thank you again for being here. I really appreciate it.

Kamille:

Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to, what you want to hear more about, that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.