Debbie talks to Danny from Tug-E-Nuff, one of the dog world's most popular reward toy brands, about the story behind the business and the science of play. Danny shares how the brand grew from a homemade food bag stitched together to motivate a reluctant agility dog, to a 30-product range with a loyal following in the UK and US. The conversation covers how to spark play drive in dogs who seem disinterested, why reward toys are more than just playthings, and what goes into designing and launching a new product. Danny also reveals their latest launch, the Whip It flirt pole, and what's coming up at Crufts. A fascinating listen for any dog owner who wants to understand the power of play.

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