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In today’s episode, we chat with Mariya Bentz all about the importance of having a website for your business and being able to be online and visible for your audience. We dive into different ways to build your website based on your budget, and why now is the perfect time to focus on SEO.
Resources mentioned in this episode:
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Episode transcript:
Mariya:
Get a website, put all the information on there, keep it updated and then two, get a Google my business page, because nowadays, like, if anyone needs anything, we're going to Google to search for it. So if you can't pop up, like imagine how much money you're losing out.
Kamille:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of The Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world, as well as bonus episodes from me that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be and become more abundant in life and business. Who is with me? Let's get started.
Kamille:
All right guys, we are back once again and I'm with my good friend, Mariya. I've known Mariya forever. Hi Mariya.
Mariya:
Hi.
Kamille:
And as many of you know, I meet a lot of the women I collaborate with at events. And unfortunately can't go to events right now, but I love bringing you guys on. It's so amazing. And Mariya is a web designer and an SEO expert. She is going to give you guys so many good tips today. She works with a lot of companies from in-person companies to online companies. So she's been doing a lot of recreation and pivoting with her clients as well. So yeah, I'm going to let you get into it Mariya, tell us a little bit about you.
Mariya:
Hi. Well thank you for having me. I'm super excited to be here. I just posted on my Instagram story. I'm like I have a marketing mindset podcast where I'm typically interviewing, so I'm super excited to be on the other side.
Kamille:
I know she's always used, she's always interviewing, she interviewed me.
Mariya:
Yes, you guys have to check that out. But, I'm Mariya, I'm the owner of MBM Agency, which is basically a digital marketing company that specializes in website design and search engine optimization. And our whole thing is we don't just create pretty websites. We create profitable websites that first show up on Google when people search for your services. But then when people actually get onto your page, they connect with your message. And they're like, wow, this person's talking directly to me. I need to work with them. So yeah, that's a little bit about us.
Kamille:
Honestly, you guys, she's amazing. We have worked with each other for awhile back and forth with different things. And she just did a sales page master class a while back that I literally took all the tips from and started working on my own sales page. But right now I know a lot of you guys are having some troubles, figuring out where to start, especially getting online, maybe even with your website and with that Mariya, I love for you to tell me, tell the listeners and all of us, like what you've been doing with some of your clients at this time. I know some of them you were saying are like, Oh, well, clients aren't coming in. So I shouldn't be focusing on this. So I don't want to be focusing on this. And what have you said to them or been pivoting them in a different direction?
Mariya:
Yeah. So that's a great question. We have had, obviously with the current situation of the world, there's a lot of people that are unsure what to do in their business, what they should pause, what they should keep going with. So we, for instance, had a client that just signed up for SEO services, like right before everything started before everything kind of shut down and they're an in-person person where for them to get, make their money, people have to come into their location. And they were kind of thinking like, okay, I need to pause my SEO services since people aren't going to be coming in every month. But on the flip side, I think right now is like the perfect time to work on SEO. Because when you, and for those of you who don't know, SEO stands for search engine optimization, it basically means that when someone types in searching for your services or products on Google, that your website starts popping up.
Mariya:
Because just because you have a website, doesn't mean it's going to start popping up on Google. Most of the times, it doesn't, unless if you have like certain keywords in there and whatnot. But with SEO, when you start working on it, because first we researched the keywords that people use, then we have to implement it on your website, a certain formula. Like there's a certain amount of times you need to use the words and certain locations, things like that. But once you implement it, it's not like you're going to hit publish. And then overnight, you're going to start showing up on Google's first page. It takes about at least three months for Google to really start like crawling your site for them to understand that you have authority in this industry, that you are a trustworthy company. So it really takes time for Google to understand that. So I said right now is actually the perfect time right now, because by the time this whole thing is over. And by the time you start opening your doors again, you can start showing up on the first page and you kind of, you know, skip this time where technically, it doesn't matter matter in SEO world, but by the time you open your doors, you'll start popping up.
Kamille:
You'll be good to go. And I've been talking a lot about this whole situation has allowed us to almost reset and decide what we want to do. And I know for a lot of the people that have been reaching out to me, you guys have always wanted to go online or that has been something you've been wanting to do half and half with. And it does take time to become successful or, you know, do well online. And even to get a few clients, it'll take some time. And if you're not starting now, when you actually have the time to do it. I like to say SEO is almost like hashtags. If you guys feel like you don't understand that whole thing is if you're going to put the right hashtags on your Instagram or your Twitter or whatever it is, that's what's going to put you at the top of the page, the for you page, at the top of the hashtag that's kind of what your SEO does. And if you aren't working on trying to get your website in the right places and up to the top of the page, and it's going to take some time, like just like Instagram and all of them that you probably understand a little bit better because I know websites for me were super confusing and I didn't understand a lot of it until I met her Mariya. That will help you understand it a little bit better is that it has to take, it's gonna take time. It's just like, it takes time for Instagram to even recognize you as a page. And then you might end up starting to push yourself up if you're using the right hashtags. So that's the same thing with your website. And I know that you were saying so, okay. I know some people are a little bit fearful right now. They're like, well, I can't wait two to three months for my business to start flying off the ground because, I can't wait until I get back into it. What are you doing with some of your clients now that obviously working on their SEO so that when they do go back there, their business is going to be popping off. But right now, is there anything that you have been doing with some of your clients to kind of help them pivot right now and kind of hopefully make some money or start getting themselves ready to make some money?
Mariya:
Yes. So one of our clients is a personal gym local to us. And right now state of Georgia shut down all gyms, basically like most States probably, nonessential businesses have to stay closed. So that first week that it happened, our client had their clients come in and freeze their membership. Not all of them, but maybe like a handful of people. And, you know, first we were thinking like, what can we do to help them keep their members and their members still feel like they're paying for something that's worth it. You know, first we were like, Oh, maybe, should we do since we can't meet up in person, should we go to the park and have like an outdoor thing, but then all the parks got shut down. Yeah. So we were talking and if you're in the online space, if you're newer, you might not be very familiar. But if you're in the online space, probably know of Kajabi. Kajabi is a great platform where a lot of people host online courses, membership sites, etc. Up until now, for me, at least I've only seen it more as like business coaching or taking like an Instagram course or being a part of a business membership. And I haven't seen it being taken say for like a fitness gym, right? I haven't seen necessarily that aspect for myself, but we sat down and we started brainstorming and we're like, what can we create that's still a membership, but the members still feel like they're paying for something. So we created, we started creating a membership site on Kajabi and kind of implementing things that is worth their membership. Cause this isn't like your typical 24, LA fitness. This is like a pretty like high ticket premium gym. So we're focusing on movement. So they're posting workouts every day for people to be able to participate in. That's not like a general workout. Like a lot of times right now a lot of gyms are doing a lot of live workouts that kind of just works out a general body. So we're kind of getting more specific with workouts and more specific with form. We're doing nutritional advice and kind of having a nutritional program of what they can do to not gain that quarantine 15 that everyone's talking about, but to come out even stronger. Yeah, and then three is accountability. So they have accountability calls with their coaches and they, we created like a Facebook group to have community with all of the members. And the really cool thing is this is like, yes, their members are going to have access to this. But the best part I think is that new people now that are not just local to, you know, their Atlanta area now people from all over the world are able to join. And we started putting together kind of a marketing plan of like, okay, how are we going to get people into this membership site that are not local to us? Or maybe they are, but you know, they're kind of stuck in their home and they want to get healthy. So now we're not only keeping their members engaged, but we're getting new people joining as well.
Kamille:
Yeah, and that is exactly what I've been talking about is that this is the opportunity for you, especially if you are a local based company, and as many of you know, I come from owning a local based company and I wanted to reach more. More people outside of just the local cities and I did that online and that is how I started. And that is so important because even if three months from now or whatever we get out of this situation two months from now, hopefully sooner you go back to your normal position, you always still have this and you always have this as a side revenue. So all those people that found you online that don't want to, can't, or don't want to work with you in person will still stay there and still be part of your program. And this is what I've been talking about. I'm so glad you work with your clients with that because I've literally been telling people like, no, you know, a lot of people are thinking short term right now. Now, now, now like, what do I do now? And they have to understand that anything online can always continue. Even if you go back to your normal job, it's always going to be able to be there and you can keep it going if you establish it in the next couple months to deal with the websites and now with the Kajabi. And I think that's very cool. And a lot of people are not realizing how much they can do in one condensed thing. When you're a personal trainer, yes you have the hour with them. Or let's just say three hours a week because you work with them three times a week. But in the real sense, that's an hour to work out with them. That's not an hour to spend with them for nutrition and what are they doing when they're not with you and all that, all of that in this program that you're helping people with. So I think that is so amazing. And, um, when it comes to websites, I know a lot of my people that are coming to me right now are you guys are saying that you don't really understand how to make a website look good or what to do with it. And I know it's really hard and I'll always say that at some point you should hire someone on like Mariya, but what would you say or what kind of advice would you give to people? Maybe either they have a website, but you know, they're just starting out, maybe some of the places that are great to do websites, graphics, some things to just get themselves kind of online and then maybe be able to come to you for other advice or help. What would you suggest right now?
Mariya:
Yeah, so I'm going to do a little self promo, but we just created website templates. So we have four right now. We have one for like a business coach that would be perfect for agencies, consultants, coaches. We have one that's for fitness and gyms. One is a speaker, one page with a blog. And the third one is like a portfolio type of site. And we created them using the Wix platform just because taking surveys from our clients. And who've we worked with in the past. This has been our client's favorite platform to work with just because that once we set everything up, it is the easiest for them to understand, the easiest for them to kind of get in, start editing, start making changes if needed, but then also they have a lot of apps that come with it. So like, say, if you want to do invoicing on there, you can do email automations. You can even have like your own little membership site for a lot cheaper than Kajabi, but it works a little bit differently. But you know, they have a lot of things implemented that if you're just starting out, they kind of all things in one. So yeah, we did that and you could find those at mbmagency.com/shop.
Kamille:
Don't worry, I'll be linking all of your stuff. And I forgot that they were doing that guys, I would have brought that up. Yeah. That is so helpful. Especially if you're like me and you were not great at creation and you just need something where you can just place your pictures in and kind of already have something set up and be able to just adjust in your own way. It's something like that. A template that you can get that they're offering is exactly what you need. And if you don't have your website on Wix, you can always ask Mariya, I'm sure if you were to buy a template, like how, or what can I do best? Right. They would be able to come to you. A template is the best thing. I used Squarespace when I was first starting out and although their templates are nice, adjusting is really hard because I'm not very good at creation. That is not my forte. I'm nothing like Mariya when it comes to that. So I'm, you know, it took me a really long time to even kind of get mine, like looking decent and getting the colors I wanted and stuff like that. So if you can have something like that, that just kind sets it up for you almost.
Mariya:
And I think what makes ours different, I'm from really proud of, sorry.
Kamille:
Anything that makes it easier at this moment is what people need, you can change it later on.
Mariya:
So we've been working on websites for awhile and within the last couple of years we created this like homepage formula. So like I mentioned before, something that makes our website stand out is first they can be found on Google. Then second, is people connect with your message and the way we help people connect with your message is we created like a homepage formula similar to the sales page formula that you learned about recently. But, you take people through a process through like a sales psychology process and they first land on your website. What's the first thing they need to see? Then we touch on like points. Then we touch on, you know, we show certain things that give you an authoritative spot in their minds. We have certain things that create trust. So it's a whole homepage formula. That's like our signature, that a little thing we created it, I'm like super proud of it because it's really based on studying sales and marketing and psychology and kind of being like, what do people need to see in order to buy? So all of our home pages have the homepage formula. And then when in regards to search engine optimization, if you know the keywords that people are searching for on your website, you need to include them in a header, which is a header one. And then you need to include it in a header two. So we structured each template. So like the main headers are already tagged H1. So all you have to do is like input certain keywords, like the sub-headers already tagged H2, and then in the text, we don't just have dummy text. So like a lot of templates are like, Oh, click this paragraph to edit and whatever, we are like, okay, you know, in this spot, talk about your stats, talk about what makes you authoritative? Like what makes you stand out? So we literally like in every single section we write down, like, we give you advice on what to write. So I feel like it makes it so easy for you that you can have a website in like under 24 hours. And then we also created a video tutorial on how to edit it pretty quickly and to make your changes, to kind of customize it, to make it your own. But yeah, I'm like so proud of them.
Kamille:
Yeah, no, it's amazing. Again, when I was first doing mine. Oh my God. Like, should I put my about me here? No, maybe my, about me doesn't go there. Maybe I should put this picture there, no, no, no, no. I don't want to put that there. It would take me exactly. It would be just like, Oh, right here. And if you want put an about me here, but I would like go and look at every other coaches websites even before it was fitness websites, I would look at everyone's fitness website. Like, okay, how do I say, okay. She said that this way, I was so confused. So to have that guys is like amazing to know exactly how to set it up, where it's going to attract your ideal client. And when they come to your page, they're going to be like, okay, that's the person that I saw on Instagram or that's the person that I saw on Facebook. I love it. They're reintegrated into your brand. And they trust you because you're like the same person across all platforms. I've talked about this, how important branding is before you guys jump from place to place and not having, I would rather you focus on Instagram and your website and not even get on Facebook. Don't get on YouTube, don't get a podcast or do any of that other stuff because make sure these two are doing well together so that if one goes from the other and just send people from one to the other, don't keep messing around. And I love that because honestly, it is really confusing. It can be, but something like that, a template. I mean, I wish I had that when I first started cause I don't even know how many hours. I think we had like four templates set up, just trying to see which one we could work with better. It was just a whole mess in the beginning, you know? And it took a lot of time and work and all that. And if I was trying to do something very quickly right now, I would definitely purchase that template. And it's like, that would be so helpful. And a tutorial you guys were able to go along with it. So that is super helpful. And I know you said Wix, is there anything else that you suggest that people can start looking into? Obviously your templates and I'll have all your information, but anything else that you think that people should start maybe thinking of when it comes to SEO, their website right now that you find is like, again, we know that building and getting your SEO and understanding all of that is really important, but right at this moment, people could focus on a little bit.
Mariya:
Yeah. So again, obviously I might be a little bit biased, but I do think having a presence online other than social media, I think is just super important to, even if he does have one page to just explain who you are, who you serve, why they should trust you, maybe some stats, maybe some press, if you've had it in some testimonials and kind of have it be almost like your own personal sales page, like whoever you're connecting with. Have it be on that. Another thing that I know works so well for local based businesses, but then also online based businesses is creating a Google My Business page. So that's basically if you search for a type of service and then when you click enter the businesses that pop up on the map, that kind of helps you get on Google instantly. So if people are searching for you, um, you can pop up right away because everyone's getting online. And I've talked about this with Kamille so many times, but I came from living in California where I kind of thought everyone was online. I was like, you know, who's not online. I didn't even understand, like there could be businesses that were not online or you didn't have a website or if you're searching them on Google, you can't find them. But I moved to Georgia. We don't live in a small, super small town, but we're like 40 minutes from Atlanta. But I was shocked to find out how many businesses are not online. They don't have a website, don't have anything like maybe they have some social media that they barely updated. But like Kamille said, pick one social media get really good at it. So that when people find you online, they're not like, you know, thinking like, Oh, they've last posted in 2015, are they still active anymore? Like, is this a real company, find one social media get really good at it, get a website, put all the information on there, keep it updated. And then two, get a Google my business page. Because nowadays like, if anyone needs anything, we're going to Google to search for it. So if you can't pop up, like imagine how much money you're losing out on.
Kamille:
Yeah. Google my business page you guys that is huge. And I'm even like, or I forget how long ago I gotta do that right now.
Mariya:
Because I used to think you needed an address and I work from home. So I was like, I don't want to put my home address.
Kamille:
Yeah. I usually use a PO box that I just have one.
Mariya:
And you can't do a PO box on Google my business which is crazy. But now you don't need addresses. You can just put like the area you're in.
Kamille:
That's amazing. I love that. I think that if you guys missed my webinar last night, I literally talked about this and I will say it again. Yes. Social media is great. And it's amazing to have platforms that you can reach people on so many levels, but having an email list, which usually helps when you go, they go through your website to have a contact page or using some of the pages to send people there and putting yourself on an email list is going to be forever using your website and using your email list. Those aren't going anywhere. Those are always going to be there no matter what if Instagram blows up and no one cares about Instagram, which right now everyone's all about Tik Tok you know? So, you know, what's going to happen. Like, no one's on Instagram right now. Everyone's on Tik Tok even me. So yeah. You never know what platforms you're gonna see. I mean, well, you're a little younger than me, but I came from the age of MySpace.
Mariya:
I had my own MySpace too.
Kamille:
MySpace was the thing. AIM was the thing, you know, those things were so cool. And how fast are those things just, Facebook they did it better. Facebook and Instagram did it better. And they went bye bye. But we don't know what's going to happen. And if you have a website and you have an email list building from that website, that's never going, you have that forever, no matter what you know, and you can keep using that no matter what social media platform becomes popular next and you need to work on. So I just talked about that last night and I love that you said that because yes, it's great. It is amazing. Yes, it is so cool that we can reach people that we may have never been able to reach ever in the past, but it's also, you know, it's not forever. And it also, it's hard. It's hard to get a presence on those platforms. And if you're able to use other outlets to bring people to your website and funnel them to an email list and do that way, then you're always going to have that email list set up. And you know, now you have that, you know, so it's, I love that you said that, but yeah, but anyways, I thank you for all the amazing tips you have any last thing I'm gonna have you tell them about your stuff at the end, but any last thing that you have to tell people I know right now, like I said, it's really hard on people. I'm sure so many of your clients have come to you just like they have to me and saying, well, I'm not considered essential. People aren't going to spend money on me. Anything that you've maybe told them that's kind of and kept them going and keeping their website going with you and all that stuff. Is there anything that you're kind of going about? I know you don't really get fully into mindset, but just, you know, I'm sure again, you've had to deal with some of those objections right now because I sure am, so what's kept them going?
Mariya:
Yeah. I think that's a great question. Mentioning mindset, I think during this time is so hard, I think to keep a super positive mindset and I'm all about mindset, like marketing mindset, podcasts, like that's my whole thing, but I'll admit even for me, when this whole thing started, I was like, Oh my gosh, like taking it day by day, like trying to see, like it's hard and it's hard to sell right? Cause we launched these, for instance, website templates, we were going to kind of sell them and have a launch. And instead we kind of did not do that necessarily. Because I felt weird selling at first, but at the same time, so many people are online right now. So many people are unfortunately losing their jobs, but that is forcing them to get creative, to get creative of what can they do?
Mariya:
What can they do online to either sell or sometimes, or the people who are not losing their jobs or who are still able to work. They're going crazy at home and they need something to do. Like, I feel like the craziness has kind of died down. Like I feel like the first couple of weeks everyone was like, I don't know what to expect. I don't know what to do. I'm not spending any money. I don't know, whatever. I feel like now it's kind of settled into like, okay, there's two sides. Like people who need the extra income who are really thinking of like what can I do to sell or maybe investing in certain things that they know are going to help them make more money or the flip side where people are feeling a little bit secure in their jobs. They're seeing that things are, you know, study. So they're able to spend that money on like fitness programs or maybe some programs for their kids because now every, I mean, I don't know about you, I'm going kind of crazy, just staying at home so. Doing different classes or now I'm like am looking in different things and I even purchase something today to just like to do. So I think keep going, especially now, I think people have kind of settled in and they know which area they are and you know, just keep showing up, be excited about it because I think if you're going to show up and you feel guilty about trying to sell, like people are gonna feel that, but if you're excited to help to truly help them. And you know, either I think mention it based on their pain points. One either making money or again, the flip side of like being super excited that they have something to do by themselves, with their family, with a couple, with a kid, whatever it is you're selling.
Kamille:
Yeah, no, I completely agree. And I think that it's the worst part to stop selling right now, I mean, a lot of people need these things. They need a lot of the things that you can offer them. And like you said, a lot of people are running online right now and they just, you know, they're trying to find other outlets. So if you have any resources and I'm sure like for you, the templates are something that you're probably charging less than you. I mean, a lot less than you would for a website design and something, you know, you charge a lot for what you do because you put a lot of work into that. And this is something you're just sending out to people, but it's something that you have you pivoted and you created so that you could help people right now. And it wouldn't be something that they couldn't afford.
Kamille:
And I feel like that is so important. And that's what everyone can do. You can, you know, extend payment plans on things I've been doing with things I've been extending payment plans on four month programs with giving people eight months. So they feel like, okay, and if you're, you're confident in what you do or you feel really good about, you're selling something that you're truly passionate about. And it's really, you're not just selling to sell then extending the payment plans, we know that they're still going to get what they need out of your services. So sending it as just allowing them more time to feel comfortable in a lot of them, if they're going to do well after when things go back, then they're just going to be able to pay it off anyway. So it's really not for me. A lot of people were like, wow, you're extending that long. And I'm like, if I can make people feel better at this time, but I can still serve them and we can still get them to the point where they're feeling good. And like you said, I feel like people are starting to settle in. Like they're starting to feel. And I think that people are saying like, in their minds, they're like it was before like, Oh my God, like, there's so unknown. Oh my God, that they extended it. You know, another two weeks. Or we don't know what date we're getting out of this. And I think at this point, a lot of people are also like, well, if this is how it has to be, I need to start figuring out ways to not sit at home and watch Netflix all day long or on TikTok all day. I haven't done that. And you know, like I think people are really trying to just get into this mindset now of like, okay, I gotta find something to do with my kids. I gotta find something to do for myself so I don't go crazy. So if you have anything, I promise you, even if it's something small, I know a girl that she does calligraphy and she's always been good at calligraphy. And she decided she's not an online business, young little pop up shop kind of thing. And she sells like cards and stuff. And she started teaching calligraphy, like how to sign and who does cursive anymore, no one. She's getting so many parents with their kids that are like, she's having them do a little art project and she's selling like $15 for the week. You come to three classes and you learn how to do your name with some kind of design. And she's literally like had like 20 people sign up in the past week with kids. And it's just something that she loves to do. It's something she's really good at. And she loves to do, and she does it on the side with like wedding stuff. And she was like, let me just teach it, let me just teach it to people and see if people will come and sign up. And they did. They did.
Mariya:
I love that.
Kamille:
Yeah. And I think that that's the most important part. So don't lose the fact that, and like we said, there's things like templates that were, at least you could get a home page up, get a nice homepage up, get a nice, good page and start focusing on getting people over to your website and actually looking really professional online. Cause I think that's another fear of people is they're like, well, people are gonna know I'm new. Use the right resources, like a website template like this, then you're going to look like you've been doing that.
Mariya:
And then another thing I wanted to mention real quick is because, so this has kind of popped into my head and everything was going is like, Oh, are people are actually going to spend money on big ticket items? Because like you mentioned, like if to work one on one with us to have a custom site it's not cheap. And I was like, so nervous because we just ended up because we work in quarters. So we just ended all quarter one stuff and we're planning on kind of doing quarter two stuff and I was like, Oh my gosh, like, are people not going to spend money? But you really don't know where people are at because I had someone reach out for a proposal to me yesterday and their budget was very high. And I wasn't even expecting that because of the whole, you know, everything going on right now. And I was like, okay. I was like, we really don't know where people are at. So don't act and don't think that everyone is not spending because you really don't know. And if you just put yourself out there and get creative, like, I love that girl with the calligraphy that is so creative and just do it just even 15 bucks, 25 bucks, just put a class, see what happens, see who shows up.
Kamille:
And that's what I told her to do. I told her, cause she is one of my previous clients. And she came to me like freaking out, cause she works at shock and she was, I don't know what I'm going to do. And I was like, well, what do you love doing? I know you're really good at all this artsy stuff. I was always call it arsty stuff, probably going to have to take a calligraphy class at some point. And like, that's exactly what I was trying to get out of her. And she was like, well, I still love to do my calligraphy. I still do it on the side all the time for weddings and all that stuff. I was like, well, let's go with that. You know, like let's do that. And that's exactly it. She didn't charge a lot. She just wanted to see people who came and now we're talking about doing the same thing that you're doing is using Thinkific, which is a free version of Kajabi and not as nice. And the reason Mariya uses Kajabi is Kajabi is very nice and a really great platform. It does cost money though. It's not super expensive. You go with like the basic packages, but if you aren't looking to spend a lot of money, Thinkific and there's other ones that are out there that are cheaper, not as pretty and easy to work with, but they do the job. Yeah. They work for beginners and I'm helping her now. She hired me back on as a coach, which is funny because she's like, okay well I'm going to do this. And we started working on her making a program on different designs and ways to make money off the calligraphy and how to use this as a side hustle on a business as well, maybe doing it for weddings and the things that she's been doing this entire time as her own side hustle to her actual business. So it's pretty interesting to see how we can create and pivot in this time. And I think it's so important that like you said, are people nervous to spend money in some cases? Yes. But there are people out there that are doing just fine. Some people that are thriving in this market actually that said all of a sudden I have nine new people reaching out to me for my business and I'm just like, let's get going. Let's do this. You're like, I'm like a good for you. I didn't even have nine people hit me up. What the heck are you doing? So you know, some people, depending on what they're doing, they might be thriving right now and have the money to spend on your services. And again, people are looking for outlets that are a little bit different too, so if you have something that's way niched in a different thing than normal, that's really putting that out there. Because you don't even know how many people right now, because they're having a hard time looking for spiritual people online, Reiki overline, like people that I've never heard talk about that stuff. And they're like, they just because they feel like they need that right now. I'm telling you, everyone has some sort of hobby thing. People are doing painting classes, wine and paint classes online. I know a lot of interesting businesses around my area. So I know a lot of what these people are doing right now and to help them and see them start like thriving online and realizing where they could reach and helping them get an audience. And like you said, to charge just a small amount to even just see who shows up and what kind of response you get. Will definitely show you what you could do with that. And that's what you can do. But again, we can probably go on forever. And I really appreciate, you will definitely have come back on here as things are progressing in different ways, people can actually get online and do this and website design with you, but tell them where they can find you. And again, I know your templates are one thing, but if you're offering anything else, let them know and tell them where they can find you.
Mariya:
Yeah. Well, you can find me on Instagram @mariyabentz. I spell my name a little bit differently. It's M A R I Y A B E N T Z. I'm typically on Instagram and I also host the Marketing Mindset Podcast. Those are my two places where I'm on all the time. And then in case, if you do want to kind of design your own website, maybe if you don't want to go the template route, but you're kind of wondering like how should you structure your homepage? We have a freebie that you can download. It's the link for is Bitly. So Bit.ly/8sections because there's eight sections to our homepage. That kind of just gives you a little layout and kind of overview of what you need when and what order.
Kamille:
Awesome. Yeah. And you guys if you do have some sort of budget at all, though, I do suggest going into full website design. I'm sure if you talked to Mariya and ask her if what she can do for you, she'd be willing to help. If you do have any sort of budget or you've been saving for it, or you do have savings for it, I do suggest that that is something, again, that's never going to go away and you, as you will change it as your business changes and you grow. But the nice part about is that you will always have that foundation of it. And you've already started growing and trying to get yourself up on that Google and SEO and all that stuff. So again, like she said, it's just like being on Instagram and all that. You have to get some kind of showing before you actually end up at the top. So if you do have something like that, I do suggest full website design. But if you want to just tiptoe in it at this time, then yes, the template and all that stuff is a great thing. But thank you again so much Mariya and you guys will have all her information down below, obviously like usual. And thanks for being here.
Mariya:
Thanks for having me.
Kamille:
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it, that would be amazing. Also, if you could head over to iTunes and give me an honest review that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to what you want to hear more of cause that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.
By Kamille CawleyIn today’s episode, we chat with Mariya Bentz all about the importance of having a website for your business and being able to be online and visible for your audience. We dive into different ways to build your website based on your budget, and why now is the perfect time to focus on SEO.
Resources mentioned in this episode:
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Episode transcript:
Mariya:
Get a website, put all the information on there, keep it updated and then two, get a Google my business page, because nowadays, like, if anyone needs anything, we're going to Google to search for it. So if you can't pop up, like imagine how much money you're losing out.
Kamille:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of The Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world, as well as bonus episodes from me that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be and become more abundant in life and business. Who is with me? Let's get started.
Kamille:
All right guys, we are back once again and I'm with my good friend, Mariya. I've known Mariya forever. Hi Mariya.
Mariya:
Hi.
Kamille:
And as many of you know, I meet a lot of the women I collaborate with at events. And unfortunately can't go to events right now, but I love bringing you guys on. It's so amazing. And Mariya is a web designer and an SEO expert. She is going to give you guys so many good tips today. She works with a lot of companies from in-person companies to online companies. So she's been doing a lot of recreation and pivoting with her clients as well. So yeah, I'm going to let you get into it Mariya, tell us a little bit about you.
Mariya:
Hi. Well thank you for having me. I'm super excited to be here. I just posted on my Instagram story. I'm like I have a marketing mindset podcast where I'm typically interviewing, so I'm super excited to be on the other side.
Kamille:
I know she's always used, she's always interviewing, she interviewed me.
Mariya:
Yes, you guys have to check that out. But, I'm Mariya, I'm the owner of MBM Agency, which is basically a digital marketing company that specializes in website design and search engine optimization. And our whole thing is we don't just create pretty websites. We create profitable websites that first show up on Google when people search for your services. But then when people actually get onto your page, they connect with your message. And they're like, wow, this person's talking directly to me. I need to work with them. So yeah, that's a little bit about us.
Kamille:
Honestly, you guys, she's amazing. We have worked with each other for awhile back and forth with different things. And she just did a sales page master class a while back that I literally took all the tips from and started working on my own sales page. But right now I know a lot of you guys are having some troubles, figuring out where to start, especially getting online, maybe even with your website and with that Mariya, I love for you to tell me, tell the listeners and all of us, like what you've been doing with some of your clients at this time. I know some of them you were saying are like, Oh, well, clients aren't coming in. So I shouldn't be focusing on this. So I don't want to be focusing on this. And what have you said to them or been pivoting them in a different direction?
Mariya:
Yeah. So that's a great question. We have had, obviously with the current situation of the world, there's a lot of people that are unsure what to do in their business, what they should pause, what they should keep going with. So we, for instance, had a client that just signed up for SEO services, like right before everything started before everything kind of shut down and they're an in-person person where for them to get, make their money, people have to come into their location. And they were kind of thinking like, okay, I need to pause my SEO services since people aren't going to be coming in every month. But on the flip side, I think right now is like the perfect time to work on SEO. Because when you, and for those of you who don't know, SEO stands for search engine optimization, it basically means that when someone types in searching for your services or products on Google, that your website starts popping up.
Mariya:
Because just because you have a website, doesn't mean it's going to start popping up on Google. Most of the times, it doesn't, unless if you have like certain keywords in there and whatnot. But with SEO, when you start working on it, because first we researched the keywords that people use, then we have to implement it on your website, a certain formula. Like there's a certain amount of times you need to use the words and certain locations, things like that. But once you implement it, it's not like you're going to hit publish. And then overnight, you're going to start showing up on Google's first page. It takes about at least three months for Google to really start like crawling your site for them to understand that you have authority in this industry, that you are a trustworthy company. So it really takes time for Google to understand that. So I said right now is actually the perfect time right now, because by the time this whole thing is over. And by the time you start opening your doors again, you can start showing up on the first page and you kind of, you know, skip this time where technically, it doesn't matter matter in SEO world, but by the time you open your doors, you'll start popping up.
Kamille:
You'll be good to go. And I've been talking a lot about this whole situation has allowed us to almost reset and decide what we want to do. And I know for a lot of the people that have been reaching out to me, you guys have always wanted to go online or that has been something you've been wanting to do half and half with. And it does take time to become successful or, you know, do well online. And even to get a few clients, it'll take some time. And if you're not starting now, when you actually have the time to do it. I like to say SEO is almost like hashtags. If you guys feel like you don't understand that whole thing is if you're going to put the right hashtags on your Instagram or your Twitter or whatever it is, that's what's going to put you at the top of the page, the for you page, at the top of the hashtag that's kind of what your SEO does. And if you aren't working on trying to get your website in the right places and up to the top of the page, and it's going to take some time, like just like Instagram and all of them that you probably understand a little bit better because I know websites for me were super confusing and I didn't understand a lot of it until I met her Mariya. That will help you understand it a little bit better is that it has to take, it's gonna take time. It's just like, it takes time for Instagram to even recognize you as a page. And then you might end up starting to push yourself up if you're using the right hashtags. So that's the same thing with your website. And I know that you were saying so, okay. I know some people are a little bit fearful right now. They're like, well, I can't wait two to three months for my business to start flying off the ground because, I can't wait until I get back into it. What are you doing with some of your clients now that obviously working on their SEO so that when they do go back there, their business is going to be popping off. But right now, is there anything that you have been doing with some of your clients to kind of help them pivot right now and kind of hopefully make some money or start getting themselves ready to make some money?
Mariya:
Yes. So one of our clients is a personal gym local to us. And right now state of Georgia shut down all gyms, basically like most States probably, nonessential businesses have to stay closed. So that first week that it happened, our client had their clients come in and freeze their membership. Not all of them, but maybe like a handful of people. And, you know, first we were thinking like, what can we do to help them keep their members and their members still feel like they're paying for something that's worth it. You know, first we were like, Oh, maybe, should we do since we can't meet up in person, should we go to the park and have like an outdoor thing, but then all the parks got shut down. Yeah. So we were talking and if you're in the online space, if you're newer, you might not be very familiar. But if you're in the online space, probably know of Kajabi. Kajabi is a great platform where a lot of people host online courses, membership sites, etc. Up until now, for me, at least I've only seen it more as like business coaching or taking like an Instagram course or being a part of a business membership. And I haven't seen it being taken say for like a fitness gym, right? I haven't seen necessarily that aspect for myself, but we sat down and we started brainstorming and we're like, what can we create that's still a membership, but the members still feel like they're paying for something. So we created, we started creating a membership site on Kajabi and kind of implementing things that is worth their membership. Cause this isn't like your typical 24, LA fitness. This is like a pretty like high ticket premium gym. So we're focusing on movement. So they're posting workouts every day for people to be able to participate in. That's not like a general workout. Like a lot of times right now a lot of gyms are doing a lot of live workouts that kind of just works out a general body. So we're kind of getting more specific with workouts and more specific with form. We're doing nutritional advice and kind of having a nutritional program of what they can do to not gain that quarantine 15 that everyone's talking about, but to come out even stronger. Yeah, and then three is accountability. So they have accountability calls with their coaches and they, we created like a Facebook group to have community with all of the members. And the really cool thing is this is like, yes, their members are going to have access to this. But the best part I think is that new people now that are not just local to, you know, their Atlanta area now people from all over the world are able to join. And we started putting together kind of a marketing plan of like, okay, how are we going to get people into this membership site that are not local to us? Or maybe they are, but you know, they're kind of stuck in their home and they want to get healthy. So now we're not only keeping their members engaged, but we're getting new people joining as well.
Kamille:
Yeah, and that is exactly what I've been talking about is that this is the opportunity for you, especially if you are a local based company, and as many of you know, I come from owning a local based company and I wanted to reach more. More people outside of just the local cities and I did that online and that is how I started. And that is so important because even if three months from now or whatever we get out of this situation two months from now, hopefully sooner you go back to your normal position, you always still have this and you always have this as a side revenue. So all those people that found you online that don't want to, can't, or don't want to work with you in person will still stay there and still be part of your program. And this is what I've been talking about. I'm so glad you work with your clients with that because I've literally been telling people like, no, you know, a lot of people are thinking short term right now. Now, now, now like, what do I do now? And they have to understand that anything online can always continue. Even if you go back to your normal job, it's always going to be able to be there and you can keep it going if you establish it in the next couple months to deal with the websites and now with the Kajabi. And I think that's very cool. And a lot of people are not realizing how much they can do in one condensed thing. When you're a personal trainer, yes you have the hour with them. Or let's just say three hours a week because you work with them three times a week. But in the real sense, that's an hour to work out with them. That's not an hour to spend with them for nutrition and what are they doing when they're not with you and all that, all of that in this program that you're helping people with. So I think that is so amazing. And, um, when it comes to websites, I know a lot of my people that are coming to me right now are you guys are saying that you don't really understand how to make a website look good or what to do with it. And I know it's really hard and I'll always say that at some point you should hire someone on like Mariya, but what would you say or what kind of advice would you give to people? Maybe either they have a website, but you know, they're just starting out, maybe some of the places that are great to do websites, graphics, some things to just get themselves kind of online and then maybe be able to come to you for other advice or help. What would you suggest right now?
Mariya:
Yeah, so I'm going to do a little self promo, but we just created website templates. So we have four right now. We have one for like a business coach that would be perfect for agencies, consultants, coaches. We have one that's for fitness and gyms. One is a speaker, one page with a blog. And the third one is like a portfolio type of site. And we created them using the Wix platform just because taking surveys from our clients. And who've we worked with in the past. This has been our client's favorite platform to work with just because that once we set everything up, it is the easiest for them to understand, the easiest for them to kind of get in, start editing, start making changes if needed, but then also they have a lot of apps that come with it. So like, say, if you want to do invoicing on there, you can do email automations. You can even have like your own little membership site for a lot cheaper than Kajabi, but it works a little bit differently. But you know, they have a lot of things implemented that if you're just starting out, they kind of all things in one. So yeah, we did that and you could find those at mbmagency.com/shop.
Kamille:
Don't worry, I'll be linking all of your stuff. And I forgot that they were doing that guys, I would have brought that up. Yeah. That is so helpful. Especially if you're like me and you were not great at creation and you just need something where you can just place your pictures in and kind of already have something set up and be able to just adjust in your own way. It's something like that. A template that you can get that they're offering is exactly what you need. And if you don't have your website on Wix, you can always ask Mariya, I'm sure if you were to buy a template, like how, or what can I do best? Right. They would be able to come to you. A template is the best thing. I used Squarespace when I was first starting out and although their templates are nice, adjusting is really hard because I'm not very good at creation. That is not my forte. I'm nothing like Mariya when it comes to that. So I'm, you know, it took me a really long time to even kind of get mine, like looking decent and getting the colors I wanted and stuff like that. So if you can have something like that, that just kind sets it up for you almost.
Mariya:
And I think what makes ours different, I'm from really proud of, sorry.
Kamille:
Anything that makes it easier at this moment is what people need, you can change it later on.
Mariya:
So we've been working on websites for awhile and within the last couple of years we created this like homepage formula. So like I mentioned before, something that makes our website stand out is first they can be found on Google. Then second, is people connect with your message and the way we help people connect with your message is we created like a homepage formula similar to the sales page formula that you learned about recently. But, you take people through a process through like a sales psychology process and they first land on your website. What's the first thing they need to see? Then we touch on like points. Then we touch on, you know, we show certain things that give you an authoritative spot in their minds. We have certain things that create trust. So it's a whole homepage formula. That's like our signature, that a little thing we created it, I'm like super proud of it because it's really based on studying sales and marketing and psychology and kind of being like, what do people need to see in order to buy? So all of our home pages have the homepage formula. And then when in regards to search engine optimization, if you know the keywords that people are searching for on your website, you need to include them in a header, which is a header one. And then you need to include it in a header two. So we structured each template. So like the main headers are already tagged H1. So all you have to do is like input certain keywords, like the sub-headers already tagged H2, and then in the text, we don't just have dummy text. So like a lot of templates are like, Oh, click this paragraph to edit and whatever, we are like, okay, you know, in this spot, talk about your stats, talk about what makes you authoritative? Like what makes you stand out? So we literally like in every single section we write down, like, we give you advice on what to write. So I feel like it makes it so easy for you that you can have a website in like under 24 hours. And then we also created a video tutorial on how to edit it pretty quickly and to make your changes, to kind of customize it, to make it your own. But yeah, I'm like so proud of them.
Kamille:
Yeah, no, it's amazing. Again, when I was first doing mine. Oh my God. Like, should I put my about me here? No, maybe my, about me doesn't go there. Maybe I should put this picture there, no, no, no, no. I don't want to put that there. It would take me exactly. It would be just like, Oh, right here. And if you want put an about me here, but I would like go and look at every other coaches websites even before it was fitness websites, I would look at everyone's fitness website. Like, okay, how do I say, okay. She said that this way, I was so confused. So to have that guys is like amazing to know exactly how to set it up, where it's going to attract your ideal client. And when they come to your page, they're going to be like, okay, that's the person that I saw on Instagram or that's the person that I saw on Facebook. I love it. They're reintegrated into your brand. And they trust you because you're like the same person across all platforms. I've talked about this, how important branding is before you guys jump from place to place and not having, I would rather you focus on Instagram and your website and not even get on Facebook. Don't get on YouTube, don't get a podcast or do any of that other stuff because make sure these two are doing well together so that if one goes from the other and just send people from one to the other, don't keep messing around. And I love that because honestly, it is really confusing. It can be, but something like that, a template. I mean, I wish I had that when I first started cause I don't even know how many hours. I think we had like four templates set up, just trying to see which one we could work with better. It was just a whole mess in the beginning, you know? And it took a lot of time and work and all that. And if I was trying to do something very quickly right now, I would definitely purchase that template. And it's like, that would be so helpful. And a tutorial you guys were able to go along with it. So that is super helpful. And I know you said Wix, is there anything else that you suggest that people can start looking into? Obviously your templates and I'll have all your information, but anything else that you think that people should start maybe thinking of when it comes to SEO, their website right now that you find is like, again, we know that building and getting your SEO and understanding all of that is really important, but right at this moment, people could focus on a little bit.
Mariya:
Yeah. So again, obviously I might be a little bit biased, but I do think having a presence online other than social media, I think is just super important to, even if he does have one page to just explain who you are, who you serve, why they should trust you, maybe some stats, maybe some press, if you've had it in some testimonials and kind of have it be almost like your own personal sales page, like whoever you're connecting with. Have it be on that. Another thing that I know works so well for local based businesses, but then also online based businesses is creating a Google My Business page. So that's basically if you search for a type of service and then when you click enter the businesses that pop up on the map, that kind of helps you get on Google instantly. So if people are searching for you, um, you can pop up right away because everyone's getting online. And I've talked about this with Kamille so many times, but I came from living in California where I kind of thought everyone was online. I was like, you know, who's not online. I didn't even understand, like there could be businesses that were not online or you didn't have a website or if you're searching them on Google, you can't find them. But I moved to Georgia. We don't live in a small, super small town, but we're like 40 minutes from Atlanta. But I was shocked to find out how many businesses are not online. They don't have a website, don't have anything like maybe they have some social media that they barely updated. But like Kamille said, pick one social media get really good at it. So that when people find you online, they're not like, you know, thinking like, Oh, they've last posted in 2015, are they still active anymore? Like, is this a real company, find one social media get really good at it, get a website, put all the information on there, keep it updated. And then two, get a Google my business page. Because nowadays like, if anyone needs anything, we're going to Google to search for it. So if you can't pop up, like imagine how much money you're losing out on.
Kamille:
Yeah. Google my business page you guys that is huge. And I'm even like, or I forget how long ago I gotta do that right now.
Mariya:
Because I used to think you needed an address and I work from home. So I was like, I don't want to put my home address.
Kamille:
Yeah. I usually use a PO box that I just have one.
Mariya:
And you can't do a PO box on Google my business which is crazy. But now you don't need addresses. You can just put like the area you're in.
Kamille:
That's amazing. I love that. I think that if you guys missed my webinar last night, I literally talked about this and I will say it again. Yes. Social media is great. And it's amazing to have platforms that you can reach people on so many levels, but having an email list, which usually helps when you go, they go through your website to have a contact page or using some of the pages to send people there and putting yourself on an email list is going to be forever using your website and using your email list. Those aren't going anywhere. Those are always going to be there no matter what if Instagram blows up and no one cares about Instagram, which right now everyone's all about Tik Tok you know? So, you know, what's going to happen. Like, no one's on Instagram right now. Everyone's on Tik Tok even me. So yeah. You never know what platforms you're gonna see. I mean, well, you're a little younger than me, but I came from the age of MySpace.
Mariya:
I had my own MySpace too.
Kamille:
MySpace was the thing. AIM was the thing, you know, those things were so cool. And how fast are those things just, Facebook they did it better. Facebook and Instagram did it better. And they went bye bye. But we don't know what's going to happen. And if you have a website and you have an email list building from that website, that's never going, you have that forever, no matter what you know, and you can keep using that no matter what social media platform becomes popular next and you need to work on. So I just talked about that last night and I love that you said that because yes, it's great. It is amazing. Yes, it is so cool that we can reach people that we may have never been able to reach ever in the past, but it's also, you know, it's not forever. And it also, it's hard. It's hard to get a presence on those platforms. And if you're able to use other outlets to bring people to your website and funnel them to an email list and do that way, then you're always going to have that email list set up. And you know, now you have that, you know, so it's, I love that you said that, but yeah, but anyways, I thank you for all the amazing tips you have any last thing I'm gonna have you tell them about your stuff at the end, but any last thing that you have to tell people I know right now, like I said, it's really hard on people. I'm sure so many of your clients have come to you just like they have to me and saying, well, I'm not considered essential. People aren't going to spend money on me. Anything that you've maybe told them that's kind of and kept them going and keeping their website going with you and all that stuff. Is there anything that you're kind of going about? I know you don't really get fully into mindset, but just, you know, I'm sure again, you've had to deal with some of those objections right now because I sure am, so what's kept them going?
Mariya:
Yeah. I think that's a great question. Mentioning mindset, I think during this time is so hard, I think to keep a super positive mindset and I'm all about mindset, like marketing mindset, podcasts, like that's my whole thing, but I'll admit even for me, when this whole thing started, I was like, Oh my gosh, like taking it day by day, like trying to see, like it's hard and it's hard to sell right? Cause we launched these, for instance, website templates, we were going to kind of sell them and have a launch. And instead we kind of did not do that necessarily. Because I felt weird selling at first, but at the same time, so many people are online right now. So many people are unfortunately losing their jobs, but that is forcing them to get creative, to get creative of what can they do?
Mariya:
What can they do online to either sell or sometimes, or the people who are not losing their jobs or who are still able to work. They're going crazy at home and they need something to do. Like, I feel like the craziness has kind of died down. Like I feel like the first couple of weeks everyone was like, I don't know what to expect. I don't know what to do. I'm not spending any money. I don't know, whatever. I feel like now it's kind of settled into like, okay, there's two sides. Like people who need the extra income who are really thinking of like what can I do to sell or maybe investing in certain things that they know are going to help them make more money or the flip side where people are feeling a little bit secure in their jobs. They're seeing that things are, you know, study. So they're able to spend that money on like fitness programs or maybe some programs for their kids because now every, I mean, I don't know about you, I'm going kind of crazy, just staying at home so. Doing different classes or now I'm like am looking in different things and I even purchase something today to just like to do. So I think keep going, especially now, I think people have kind of settled in and they know which area they are and you know, just keep showing up, be excited about it because I think if you're going to show up and you feel guilty about trying to sell, like people are gonna feel that, but if you're excited to help to truly help them. And you know, either I think mention it based on their pain points. One either making money or again, the flip side of like being super excited that they have something to do by themselves, with their family, with a couple, with a kid, whatever it is you're selling.
Kamille:
Yeah, no, I completely agree. And I think that it's the worst part to stop selling right now, I mean, a lot of people need these things. They need a lot of the things that you can offer them. And like you said, a lot of people are running online right now and they just, you know, they're trying to find other outlets. So if you have any resources and I'm sure like for you, the templates are something that you're probably charging less than you. I mean, a lot less than you would for a website design and something, you know, you charge a lot for what you do because you put a lot of work into that. And this is something you're just sending out to people, but it's something that you have you pivoted and you created so that you could help people right now. And it wouldn't be something that they couldn't afford.
Kamille:
And I feel like that is so important. And that's what everyone can do. You can, you know, extend payment plans on things I've been doing with things I've been extending payment plans on four month programs with giving people eight months. So they feel like, okay, and if you're, you're confident in what you do or you feel really good about, you're selling something that you're truly passionate about. And it's really, you're not just selling to sell then extending the payment plans, we know that they're still going to get what they need out of your services. So sending it as just allowing them more time to feel comfortable in a lot of them, if they're going to do well after when things go back, then they're just going to be able to pay it off anyway. So it's really not for me. A lot of people were like, wow, you're extending that long. And I'm like, if I can make people feel better at this time, but I can still serve them and we can still get them to the point where they're feeling good. And like you said, I feel like people are starting to settle in. Like they're starting to feel. And I think that people are saying like, in their minds, they're like it was before like, Oh my God, like, there's so unknown. Oh my God, that they extended it. You know, another two weeks. Or we don't know what date we're getting out of this. And I think at this point, a lot of people are also like, well, if this is how it has to be, I need to start figuring out ways to not sit at home and watch Netflix all day long or on TikTok all day. I haven't done that. And you know, like I think people are really trying to just get into this mindset now of like, okay, I gotta find something to do with my kids. I gotta find something to do for myself so I don't go crazy. So if you have anything, I promise you, even if it's something small, I know a girl that she does calligraphy and she's always been good at calligraphy. And she decided she's not an online business, young little pop up shop kind of thing. And she sells like cards and stuff. And she started teaching calligraphy, like how to sign and who does cursive anymore, no one. She's getting so many parents with their kids that are like, she's having them do a little art project and she's selling like $15 for the week. You come to three classes and you learn how to do your name with some kind of design. And she's literally like had like 20 people sign up in the past week with kids. And it's just something that she loves to do. It's something she's really good at. And she loves to do, and she does it on the side with like wedding stuff. And she was like, let me just teach it, let me just teach it to people and see if people will come and sign up. And they did. They did.
Mariya:
I love that.
Kamille:
Yeah. And I think that that's the most important part. So don't lose the fact that, and like we said, there's things like templates that were, at least you could get a home page up, get a nice homepage up, get a nice, good page and start focusing on getting people over to your website and actually looking really professional online. Cause I think that's another fear of people is they're like, well, people are gonna know I'm new. Use the right resources, like a website template like this, then you're going to look like you've been doing that.
Mariya:
And then another thing I wanted to mention real quick is because, so this has kind of popped into my head and everything was going is like, Oh, are people are actually going to spend money on big ticket items? Because like you mentioned, like if to work one on one with us to have a custom site it's not cheap. And I was like, so nervous because we just ended up because we work in quarters. So we just ended all quarter one stuff and we're planning on kind of doing quarter two stuff and I was like, Oh my gosh, like, are people not going to spend money? But you really don't know where people are at because I had someone reach out for a proposal to me yesterday and their budget was very high. And I wasn't even expecting that because of the whole, you know, everything going on right now. And I was like, okay. I was like, we really don't know where people are at. So don't act and don't think that everyone is not spending because you really don't know. And if you just put yourself out there and get creative, like, I love that girl with the calligraphy that is so creative and just do it just even 15 bucks, 25 bucks, just put a class, see what happens, see who shows up.
Kamille:
And that's what I told her to do. I told her, cause she is one of my previous clients. And she came to me like freaking out, cause she works at shock and she was, I don't know what I'm going to do. And I was like, well, what do you love doing? I know you're really good at all this artsy stuff. I was always call it arsty stuff, probably going to have to take a calligraphy class at some point. And like, that's exactly what I was trying to get out of her. And she was like, well, I still love to do my calligraphy. I still do it on the side all the time for weddings and all that stuff. I was like, well, let's go with that. You know, like let's do that. And that's exactly it. She didn't charge a lot. She just wanted to see people who came and now we're talking about doing the same thing that you're doing is using Thinkific, which is a free version of Kajabi and not as nice. And the reason Mariya uses Kajabi is Kajabi is very nice and a really great platform. It does cost money though. It's not super expensive. You go with like the basic packages, but if you aren't looking to spend a lot of money, Thinkific and there's other ones that are out there that are cheaper, not as pretty and easy to work with, but they do the job. Yeah. They work for beginners and I'm helping her now. She hired me back on as a coach, which is funny because she's like, okay well I'm going to do this. And we started working on her making a program on different designs and ways to make money off the calligraphy and how to use this as a side hustle on a business as well, maybe doing it for weddings and the things that she's been doing this entire time as her own side hustle to her actual business. So it's pretty interesting to see how we can create and pivot in this time. And I think it's so important that like you said, are people nervous to spend money in some cases? Yes. But there are people out there that are doing just fine. Some people that are thriving in this market actually that said all of a sudden I have nine new people reaching out to me for my business and I'm just like, let's get going. Let's do this. You're like, I'm like a good for you. I didn't even have nine people hit me up. What the heck are you doing? So you know, some people, depending on what they're doing, they might be thriving right now and have the money to spend on your services. And again, people are looking for outlets that are a little bit different too, so if you have something that's way niched in a different thing than normal, that's really putting that out there. Because you don't even know how many people right now, because they're having a hard time looking for spiritual people online, Reiki overline, like people that I've never heard talk about that stuff. And they're like, they just because they feel like they need that right now. I'm telling you, everyone has some sort of hobby thing. People are doing painting classes, wine and paint classes online. I know a lot of interesting businesses around my area. So I know a lot of what these people are doing right now and to help them and see them start like thriving online and realizing where they could reach and helping them get an audience. And like you said, to charge just a small amount to even just see who shows up and what kind of response you get. Will definitely show you what you could do with that. And that's what you can do. But again, we can probably go on forever. And I really appreciate, you will definitely have come back on here as things are progressing in different ways, people can actually get online and do this and website design with you, but tell them where they can find you. And again, I know your templates are one thing, but if you're offering anything else, let them know and tell them where they can find you.
Mariya:
Yeah. Well, you can find me on Instagram @mariyabentz. I spell my name a little bit differently. It's M A R I Y A B E N T Z. I'm typically on Instagram and I also host the Marketing Mindset Podcast. Those are my two places where I'm on all the time. And then in case, if you do want to kind of design your own website, maybe if you don't want to go the template route, but you're kind of wondering like how should you structure your homepage? We have a freebie that you can download. It's the link for is Bitly. So Bit.ly/8sections because there's eight sections to our homepage. That kind of just gives you a little layout and kind of overview of what you need when and what order.
Kamille:
Awesome. Yeah. And you guys if you do have some sort of budget at all, though, I do suggest going into full website design. I'm sure if you talked to Mariya and ask her if what she can do for you, she'd be willing to help. If you do have any sort of budget or you've been saving for it, or you do have savings for it, I do suggest that that is something, again, that's never going to go away and you, as you will change it as your business changes and you grow. But the nice part about is that you will always have that foundation of it. And you've already started growing and trying to get yourself up on that Google and SEO and all that stuff. So again, like she said, it's just like being on Instagram and all that. You have to get some kind of showing before you actually end up at the top. So if you do have something like that, I do suggest full website design. But if you want to just tiptoe in it at this time, then yes, the template and all that stuff is a great thing. But thank you again so much Mariya and you guys will have all her information down below, obviously like usual. And thanks for being here.
Mariya:
Thanks for having me.
Kamille:
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it, that would be amazing. Also, if you could head over to iTunes and give me an honest review that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to what you want to hear more of cause that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.