Northern Arena has been making waves in the past year, where do I begin? NHL20Cup, partnership with CPL, Sony Pictures partnership, 2 media production company (Ginx and Squad State), acquiring Mirage Esports, and that will be the tip of the iceberg of 2020. Who is the mad genius orchestrating this? I sat down with the founder & CEO Carl-Edwin Michel to talk about everything I've just mentioned, and also deep dive into the learning curve that his company had to face, and how in tune he is in esports by going left when everyone else went right. 

Northern Arena: https://northernarena.ca/

SquadState: https://squadstate.com/

Twitter: @northernarena

Carl-Edwin Michel: @carledwin

Intro Music:

Main Theme (Overture) | The Grand Score by Alexander Nakarada | https://www.serpentsoundstudios.com

Music promoted by https://www.free-stock-music.com

Attribution 4.0 International (CC BY 4.0)