Unlocking Social Media Success for Actors with Heidi Dean

In this episode, we sit down with Heidi Dean, a social media strategist for actors and the author of 'Social Media for Actors: 100 Essential Tips to Grow, Thrive, and Survive Online.' Heidi shares her journey from a 20-year acting career to becoming the go-to expert for actors navigating social media. She offers invaluable insights on leveraging social media for career growth, including the importance of building relationships, defining your story, and finding the right platform. This episode is packed with practical tips and strategies tailored for actors who want to use social media effectively without being overwhelmed! If you’ve been feeling resistance in starting a social media, you will walk away from this episode with tangible tips on presenting yourself the way you want to be seen online in a posting schedule that is sustainable for you!

WHAT YOU CAN EXPECT TO HEAR:

00:00 Introduction to Heidi Dean

00:46 Heidi's Journey from Actor to Social Media Strategist

03:40 The Importance of Social Media for Actors

05:46 Building Relationships Through Social Media

08:35 Finding Your Unique Social Media Voice

14:02 Choosing the Right Social Media Platform

19:33 Consistency and Content Planning

20:08 The Myth of Consistency in Social Media

21:09 Finding Your Posting Rhythm

22:37 Experimenting with Posting Frequency

23:20 Balancing Social Media and Life

25:39 The Importance of Branding and Design

28:24 Common Social Media Mistakes Actors Make

29:30 Building Genuine Connections Online

32:11 The Value of Followers and Engagement

37:06 Resources for Actors on Social Media

38:36 Conclusion and Final Thoughts

EPISODE LINKS:

· Read “Social Media for Actors: 100 Essential Tips to Grow, Thrive and Survive Online” by Heidi Dean

· Follow Heidi on IG @marketingforactors

· Heidi’s Links

· 30 Days of Post Ideas

· Marketing 4 Actors

· Mojo App

· Canva

Host: Colleen Foy

Producer: Kristyn Daniel

Music by: Lindsay Boreing and Will Boreing

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