podcast Archives ⋆ Schaffen Creative

Eps 34: Website SEO in 2018


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Website SEO
  • Write your code correctly
    • H1, h2, h3, p, table, use alt tag on images – 2 for 1 also impacts adaptability standards (screen readers and assistance devices
    • Mobile first
      • Biggest push and newest standards are trending towards (or in most cases already implemented) creating a mobile friendly and responsive website
      • Tougher to do using wordpress vs frameworks like Bootstrap, but always test your mobile views before clicking publish
      • DO NOT USE m. for your mobile site, make your site responsive (scalable)
      • Link building
        • Find ways to get other websites to link to your site. If you are building websites for others the easiest way would be to add a “Designed and developed by” statement in the bottom corner of the site with a link back to you
        • Write guest blog posts for other sites
        • Have good content
          • Put enough on your page to get your point across.
            • A few sentences isn’t going to cut it
            • Make sure the content is worthwhile
              • Images, videos, graphs etc
              • Use a security certificate
                • Google emphasizing that now
                • Get one from your hosting service
                • Could be free like dreamhost or 30$ like ipage for a basic certificate.
                  • If you do any type of money collection on your page ie taking credit card numbers etc then splurge on the appropriate version. More expensive but gives peace of mind
                  • Not necessary if you are being a portal to services like PayPal
                  • Bounce Rate
                    • Make people want to stay on your site
                    • The faster someone clicks off your site the more it will affect your SEO
                    • Resources
                      • The Definitive Guide To SEO in 2018
                      • Search Engine Optimization (SEO) Starter Guide
                      • SEO ranking factors in 2018
                      • Twitter
                        @SchaffenCreate
                        @tommnorman
                        Website:
                        https://www.schaffencreative.com

                         

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                        podcast Archives ⋆ Schaffen CreativeBy Tom Norman