Website SEO
Write your code correctlyH1, h2, h3, p, table, use alt tag on images – 2 for 1 also impacts adaptability standards (screen readers and assistance devicesMobile firstBiggest push and newest standards are trending towards (or in most cases already implemented) creating a mobile friendly and responsive websiteTougher to do using wordpress vs frameworks like Bootstrap, but always test your mobile views before clicking publishDO NOT USE m. for your mobile site, make your site responsive (scalable)Link buildingFind ways to get other websites to link to your site. If you are building websites for others the easiest way would be to add a “Designed and developed by” statement in the bottom corner of the site with a link back to youWrite guest blog posts for other sitesHave good contentPut enough on your page to get your point across.A few sentences isn’t going to cut itMake sure the content is worthwhileImages, videos, graphs etcUse a security certificateGoogle emphasizing that nowGet one from your hosting serviceCould be free like dreamhost or 30$ like ipage for a basic certificate.If you do any type of money collection on your page ie taking credit card numbers etc then splurge on the appropriate version. More expensive but gives peace of mindNot necessary if you are being a portal to services like PayPalBounce RateMake people want to stay on your siteThe faster someone clicks off your site the more it will affect your SEOResourcesThe Definitive Guide To SEO in 2018Search Engine Optimization (SEO) Starter GuideSEO ranking factors in 2018Twitter
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