June 27, 2023

EPS05:18 [Gresham Harkless] You Are A Media Company

19 minutes

Welcome to the Evolvepreneur (After Hours) Show

I am your Special Host Christine Campbell Rapin

Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Gresham Harkless ...

Gresham "Gresh" W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation supports CEOs, entrepreneurs, and business owners with resources and visibility through blogs, podcasts, and videos. Blue 16 Media is a digital marketing agency offering web design and SEO services to small and medium-sized businesses.

Gresham believes that every business is a media company. He is a graduate of Howard University and Georgetown University, and he has received recognition as a rising black marketer and a young professional leader.

Gresham founded CB Nation and Blue 16 Media to assist entrepreneurs and business owners through media, focusing on building a clear culture and making strategic hiring decisions. He aims to expand into niche media companies centered on health, wellness, and sports.

Key Moments:

Gresh started a family newspaper at age 10 when his father was away for a year, showing his early entrepreneurial spirit and creativity.

He realized he enjoyed creating content but needed a business model to sustain it, so he tested different models like subscriptions and affiliate links.

Understanding your strengths and weaknesses and surrounding yourself with people who complement your skills is important for building a media company.

Focus on your goals, resources and what sets you apart to choose the right "ingredients" for your unique media company recipe.

Hiring contractors before you need them on small projects helps test them out in a low-risk way.

Having clarity on your company culture helps guide decisions and attract the right people who fit that culture.

Success is not a straight path - there will be challenges, but resilience and learning from them is important.

Gresh aims to build more niche media companies focused on health, wellness and sports to serve clients and audiences in a content-first way.

Focusing on the "why" rather than the "how" helps evolve your business over time.

Building a media company and controlling the conversation can help you create impact.

About The Show

Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

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We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

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