July 11, 2023

EPS05:22 [Melissa Seideman] Former Teacher Turned CEO

18 minutes

Welcome to the Evolvepreneur (After Hours) Show

I am your Special Host Christine Campbell Rapin

Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Melissa Seideman ...

Melissa, the owner of Not Another Virtual Assistant, Inc., is a successful email marketing specialist. She initially started her business while working as a full-time high school history teacher. Despite putting in long hours after her kids went to bed, she managed to build a multi-six figure business. Melissa now works 25 hours a week and leads a team of eight.

Not Another VA specializes in various aspects of email marketing, including launches, copywriting, funnels, automation, and start-ups. Over time, Melissa increased her rates and delegated tasks to assistants to prevent burnout. She strives to be a role model for her children, demonstrating hard work and motivation through building her business while being present in their lives.

Not Another VA offers email marketing courses and services. More information can be found on their website, www.notanotherva.com.

Key Moments:

Melissa started her business by selling the lessons she created as a high school teacher online. It grew from there into an email marketing business.

Underpricing was an initial challenge for Melissa. She had to raise her prices as she gained more experience.

Having a supportive spouse who took on more responsibilities at home allowed Melissa to focus on building her business.

Delegating tasks to assistants and a team helped Melissa achieve a better work-life balance and freed up her time.

Melissa's income eventually matched and surpassed her teaching salary, showing her the potential of going full-time with her business.

Hiring assistants and a team helped scale Melissa's business and allowed her to work less hours while generating more revenue.

Being open and honest with her team about how the business is doing helps build trust and support.

Melissa prioritizes being present for her family while still being involved in her growing business.

Melissa's husband continues to provide support by taking on household responsibilities.

Melissa hopes her kids see that she is hardworking, motivated, and determined through building her business.

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