June 14, 2023

EPS06:11 [Zac Stucki] Cutting Through The Noise

35 minutes

Welcome to the Evolvepreneur (After Hours) Show

I am your Special Host Mechelle McDonald

Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Zac Stucki ...

Zac is an experienced operations consultant who has scaled businesses from 7 to 8 figures using Customer-Centric Ops Strategy. He emphasizes the importance of understanding customer needs and focusing on delivering value.

Zac shares the success story of Casper mattress, which made product trials easy for customers. Building trust with employees and empowering teams are vital for business scalability. Ultimately, Zac highlights that authentic customer focus and improving lives are key to achieving business success and profitability.

Key Moments:

Understanding the customer's needs and the "job" they are hiring you to do is critical for business success and scaling. This means understanding the functional, emotional and social aspects of what the customer wants.

Aligning your products and services to meet the customer's needs and job is key. Innovating in ways that actually help the customer, not just adding bells and whistles.

There are two types of innovations that can help scale: efficiency innovations to do things faster/cheaper, and sustaining innovations to better meet customer demands.

Getting stuck in your own vision and dogma can prevent you from pivoting when needed. Being willing to adapt is important.

Focusing on serving customers, not just profit, is what ultimately leads to business success and growth.

Having transparency and an authentic relationship with customers helps you deliver more value and scale.

Building systems and processes that your team can replicate helps scale a business, not just relying on the founder.

Getting out of your own way and trusting your team is necessary for growth beyond a certain point.

Marketing messaging should speak to the "job" the customer is hiring you to do.

Trial periods and other strategies can help customers try your product and see that you can do the job. This cuts through the noise.

About The Show

Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.

We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

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