June 30, 2023

EPS06:16 [Margee Moore] Surviving A Recession

22 minutes

Welcome to the Evolvepreneur (After Hours) Show

I am your Special Host Mechelle McDonald

Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Margee Moore ...

Margee, CEO of BigOrange Marketing, offers strategic marketing plans and content strategies. Under her leadership, the company doubled in size after completing the Goldman Sachs 10,000 Small Businesses program. She has a successful track record of helping businesses generate millions in revenue. Margee is a certified HubSpot partner and Google Analytics expert, emphasizing the importance of analytics and a strong website.

She authored the book "Squeeze a Day" on fundamental marketing steps. Margee believes any marketing is better than none and invites listeners to connect with BigOrange Marketing through their website, bigorange.marketing.

Key Moments:

Google Analytics certification provides free training and allows you to understand how your business is performing and getting found online.

Having the right keywords on your website pages is important for people to find you when searching.

Traffic, conversion rates, and bounce rates are key metrics to track in Google Analytics.

Having an optimized website acts as a hub to share content out to social media.

Using tools like a content calendar and social media calendar helps organize and share content systematically.

Speaking in a storybrand format that positions customers as the hero helps connect with audiences.

Having 3-4 memorable authority points that show your expertise and value proposition helps differentiate your business.

Starting with bad marketing is better than no marketing because it gives you something to improve upon.

Don't let perfection stand in the way of progress. Websites can be iterated and improved over time.

Referring clients to other businesses when not a good fit shows a preference for collaboration over competition.

About The Show

Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.

We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

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Apply here: https://evolvepreneur.app/page/guestapplication

Sponsored by Evolvepreneur.app—"Your All In One Business System".

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