July 05, 2023

EPS06:17 [Sandra Nomoto] Conquering a Niche/Growing Industry

22 minutes

Welcome to the Evolvepreneur (After Hours) Show

I am your Special Host Mechelle McDonald

Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Sandra Nomoto ...

Sandra Nomoto, "The Content Doctor," is an award-winning writer and editor specializing in cruelty-free businesses. With a PR background, she founded Conscious Public Relations Inc., earning B Corporation® certification and recognition for social media and community engagement.

Sandra authored books on public relations and vegan marketing. She co-hosts VEG Networking Canada, contributes to various platforms, and launched a content writing business for cruelty-free enterprises in 2020. Sandra advises prioritizing sustainability for trust and impact, suggesting authentic social media documentation for engagement.

Taking animal products out of operations is an initial step towards sustainability.

Key Moments:

Sandra took 11 years to become fully vegan, starting with eliminating meat and seafood and finally dairy. Watching the documentary Earthlings was an inspiration.

Sandra followed her intuition and combined her vegan lifestyle with her writing skills to start her content business. 2020 was her most successful financial year.

Incorporating sustainability and cruelty-free practices into a business brings value by building trust with consumers who share the same values.

The vegan industry is still new and growing, with opportunities beyond just food into fashion, products and services.

Businesses should consider removing animal products to reduce their environmental impact and combat climate change.

Businesses can stand out on social media by trying different content styles and lengths, and boosting what resonates best with their audience.

Being transparent and documenting the highs and lows can help build a cult following, as seen with Midday Squares.

Short video content like Reels on Instagram can be effective even without showing your face.

Connecting with Sandra's content services: thecontentdoctor.co

Veganism can help create a community that shares core values and spreads awareness

Her book: sandranamoto.com

About The Show

Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.

We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

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