As an Associate Director of Marketing Intelligence at Mintel, you can bet Kaitlin Ceckowski knows a thing or two about marketing and intelligence. This week, we pick her brain on brand activism - do any of us really like it that much when brands take a stand for a better world? If so, when is it appropriate and when is it, well, squicky? 

Kaitlin drops the cold, hard facts for us on consumer behavior as we discuss why the champagne of beer is now a girl’s best friend, how brands created the very problems they’re now trying to solve, and whether or not Bagel Bites should take on equal pay (they should, but like… call us for some advice first, ok?).

Find Kaitlin Ceckowski: LinkedIn | Instagram

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