In this episode of The Spread, your host Cari Sekendur sits down with Karen Dobres, the driving force behind Lewes FC's Equality Campaign. Her work not only symbolizes her commitment to gender equality but also showcases how a football club can become a catalyst for societal change.

What sets Karen apart is her "outsider lens" approach to football, which has led to a more inclusive and appealing experience for women in the football community. From providing essential amenities like tampons in the stadium bathrooms to establishing breastfeeding stations and even offering prosecco on tap, Karen's innovative mindset has redefined the fan experience.

But that's just the beginning. Lewes FC operates on a plane of infinite creativity. As a completely fan-owned club, they have woven their community into the very fabric of the fan experience. Their approach to advertising is equally innovative. Their campaigns play on pop culture, turning the spotlight on issues that matter. Yet, the most remarkable achievement is that Lewes FC became the first team across the globe to equally pay and resource both the men's and women's teams. The impact has been nothing short of extraordinary. Since this historic move in 2017, attendance and sponsorship have surged, growing by an astonishing 20 times.

Join us as we explore the journey of a remarkable leader who is pushing the boundaries of what's possible in the world of sports business. Karen's story is a testament to the power of creativity, innovation, and a steadfast commitment to equality. Tune in to gain insights into how sports can be a vehicle for positive change and how breaking the status quo can drive progress, both in football and far beyond.

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The Spread is produced by Butter Studio.