Pricing power isn’t just about the numbers—it’s about execution. And when it comes to defending value and preventing unnecessary discounts, your pricing strategy is only as strong as your sales team’s ability to uphold it.

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell is joined by Lori Rybaski and Travis Umpleby of Holden Advisors to explore how companies can equip their sales teams with the right tools, structures, and confidence to maintain pricing integrity.

Tune in as they discuss:

🔹 The biggest roadblocks to aligning pricing and sales teams

🔹 Common causes of price leakage—and how to prevent it

🔹 Strategies for designing pricing structures that support sales

🔹 How sales training and negotiation skills impact pricing power

Plus, don’t miss Lori and Travis live at PPS profitABLE: Dallas for their workshop, Equipping Sales Teams to Build Pricing Power. Register now at ⁠pricingsociety.com/ppsdallas25⁠.

🎧 Listen now and subscribe to Let’s Talk Pricing!