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Equipping the Next Generation of Marketing Leaders - A Conversation with Sally Cameron - A Conversation with Sally Cameron
My latest guest on the Education Marketing Leader told me, "I can't do anything for you," when I met her for the first time at NCMPR this March.
What she meant was she was no longer in the market.I was there as a vendor, and she, a retired higher ed marketer, was an attendee.
"You can talk with me," I responded, and that's what we did.
I recently had the pleasure of interviewing Sally Cameron, Communication Strategist at ThreeC Strategy and former VP of College Communications at Bristol Community College (31 years!).
She's also the former president of the National Council for Marketing & Public Relations (NCMPR).
Here's what you should know:
๐๐๐ง๐ญ๐จ๐ซ๐ฌ๐ก๐ข๐ฉ ๐ข๐ฌ ๐๐ซ๐ฎ๐๐ข๐๐ฅ
Sally emphasized the importance of mentorship. Her own career was shaped by a mentor who taught her to think strategically and manage budgets. She passed on that legacy.
๐๐ข๐ซ๐ข๐ง๐ ๐๐จ๐ซ ๐๐จ๐ญ๐๐ง๐ญ๐ข๐๐ฅ
Sally often hired people who might not have had the most experience but had a strong passion and desire to excel.
๐๐ซ๐๐๐ญ๐ข๐๐๐ฅ ๐๐ฏ๐๐ฅ๐ฎ๐๐ญ๐ข๐จ๐ง
She used practical tasks like creating recruitment campaigns to assess potential hires. This approach helped her understand a candidate's creativity and decision-making skills.
๐๐ญ๐๐ฒ๐ข๐ง๐ ๐๐ฉ๐๐๐ญ๐๐
Sally was a pioneer in adopting new technologies at Bristol Community College. She introduced the college's first Facebook page and emphasized the importance of staying updated with new tools and technologies. Her boldness earned her Paragon Awards.
๐๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ข๐ฏ๐ ๐๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐๐ง๐ญ
Creating a supportive environment where effort is valued over perfection is key. Sally protected her team from the consequences of mistakes and encouraged learning from experiences.
๐๐๐ฏ๐ข๐๐ ๐๐จ๐ซ ๐๐ฌ๐ฉ๐ข๐ซ๐ข๐ง๐ ๐๐ข๐ ๐ก๐๐ซ ๐๐ ๐๐๐ซ๐ค๐๐ญ๐๐ซ๐ฌ:
Always be learning. Stay curious and keep up with new trends and technologies.
Know your audience.
Communicate in a way that resonates with them and fulfills their needs.
Connect with Sally:
Email: [email protected]
LinkedIn: Sally Cameron
If you enjoyed this episode, please leave a review and share your thoughts.
Your feedback helps me improve and reach more highly educated marketing professionals.
Until next time. โ๏ธ
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By Chris Rapozo
5
33 ratings
My latest guest on the Education Marketing Leader told me, "I can't do anything for you," when I met her for the first time at NCMPR this March.
What she meant was she was no longer in the market.I was there as a vendor, and she, a retired higher ed marketer, was an attendee.
"You can talk with me," I responded, and that's what we did.
I recently had the pleasure of interviewing Sally Cameron, Communication Strategist at ThreeC Strategy and former VP of College Communications at Bristol Community College (31 years!).
She's also the former president of the National Council for Marketing & Public Relations (NCMPR).
Here's what you should know:
๐๐๐ง๐ญ๐จ๐ซ๐ฌ๐ก๐ข๐ฉ ๐ข๐ฌ ๐๐ซ๐ฎ๐๐ข๐๐ฅ
Sally emphasized the importance of mentorship. Her own career was shaped by a mentor who taught her to think strategically and manage budgets. She passed on that legacy.
๐๐ข๐ซ๐ข๐ง๐ ๐๐จ๐ซ ๐๐จ๐ญ๐๐ง๐ญ๐ข๐๐ฅ
Sally often hired people who might not have had the most experience but had a strong passion and desire to excel.
๐๐ซ๐๐๐ญ๐ข๐๐๐ฅ ๐๐ฏ๐๐ฅ๐ฎ๐๐ญ๐ข๐จ๐ง
She used practical tasks like creating recruitment campaigns to assess potential hires. This approach helped her understand a candidate's creativity and decision-making skills.
๐๐ญ๐๐ฒ๐ข๐ง๐ ๐๐ฉ๐๐๐ญ๐๐
Sally was a pioneer in adopting new technologies at Bristol Community College. She introduced the college's first Facebook page and emphasized the importance of staying updated with new tools and technologies. Her boldness earned her Paragon Awards.
๐๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ข๐ฏ๐ ๐๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐๐ง๐ญ
Creating a supportive environment where effort is valued over perfection is key. Sally protected her team from the consequences of mistakes and encouraged learning from experiences.
๐๐๐ฏ๐ข๐๐ ๐๐จ๐ซ ๐๐ฌ๐ฉ๐ข๐ซ๐ข๐ง๐ ๐๐ข๐ ๐ก๐๐ซ ๐๐ ๐๐๐ซ๐ค๐๐ญ๐๐ซ๐ฌ:
Always be learning. Stay curious and keep up with new trends and technologies.
Know your audience.
Communicate in a way that resonates with them and fulfills their needs.
Connect with Sally:
Email: [email protected]
LinkedIn: Sally Cameron
If you enjoyed this episode, please leave a review and share your thoughts.
Your feedback helps me improve and reach more highly educated marketing professionals.
Until next time. โ๏ธ