Equity 4Real by MGG!

Equity Made Panel Q&A Sesh with La Wanda & Reshanya


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Listen to this podcast to hear the "real" scoop on the challenges equity applicants face in getting their products on the shelves or cannabis retailers as we respond to the Q&A session on this episode.

We will take a dive into the discussion from the Webinar with Darius Kemp for Eaze, Hillary O'Brien from Ivy Hill, Buyers from Harborside and more. You can watch the previously recorded Listen Here.

Questions we dive into are:

  • How   are retailers looking at purchase price in comparison to brand recognition.   For instance, I have a product that is at amazing quality, but it needs to be   sold to retailers at around $32/8th to make sense. Are retailers going   strictly off of quality or will they also be looking at the fact that this is   a new product?
  • What about products known in black market that are now turning to white market?
  • Most Equity brands don't have the resources to market and use social media, what percentage of marketing should retailers assume to help visibility of a less known equity brand?
  • Will Eaze open the Momentum program this year?
  • What about price points? How do you decide on that? How do you meet pricing with respect to   quality? Meaning accepting price points distros come with although they may  be a new brand.
  • Do you have any suggestions for an equity popular brand in underground market trying to transition to the legal market? #EssentialEssence510
  •  What   do you look for when buying exactly.  When you said product amount is important, how much product availability is ideal?
  • What was the name of the report that ease does?
  • Will the City of Oakland ensure equity products are sold at the retail locations?
  • Here some useful links related to what we discussed in the webinar and podcast (hover over link):

    1. Eaze State of Cannabis Report
    2. Eaze Momentum 2021 Application Due December 21st, 2021
    3. 2019-2020 Dispensary Applicants Selected in Oakland (select individual applicants to view equity commitments)
    4. Cannabis Retail Panel Webinar Recording
    5. Don't forget to answer our poll and question, thanks.

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      Equity 4Real by MGG!By La Wanda Knox