In this episode featuring Steve and Alex Michaelsen, co-founders of Leisure, a new functional hydration beverage and the Web3’s first native beverage brand, we get into: 

• How young people aspire to different career paths than previous generations.
• Creating a brand universe that looks as native to digital, as to physical, as to metaverse.
• Why NFTs align incentives between brands and consumers
• What every brand needs to be thinking about as we collectively journey into Web3
• Advice for Web3 Founders

Resources:

• Liquid Death
• Friends with Benefits 
• Bored Breakfast

Connect: 

• Leisure 
• Steve Michaelsen 
• Alex Michaelsen