Eric Bandholz, founder and CEO of Beardbrand, is on a mission to bust beard stereotypes and in true challenger fashion, has been carving his own path to get there. Beardbrand, a men’s grooming company with products for styling and maintaining beards, hair, skin, and mustaches, is less about the products and more about the community they’re building. Eric doesn’t care about Lamborghinis and planes, he wants to build a business that he enjoys.

In this episode of The Empowered Challenger, Eric shares his story of how Beardbrand grew from a side hustle to a full-on branded company and what really happened on Shark Tank.