Eric Catalano is an Account Executive at LinkedIn, where he works with some of the biggest brands to help them find success with LinkedIn advertising. We also went to high school together, but as far as Eric's accomplishment's go, that's probably pretty low on his list of successes. His career in advertising goes far deeper than LinkedIn, and his insights into marketing on and off the LinkedIn platform are relevant for any business owner.

In this podcast, Eric and I talk about:

• What social media advertising looks like from inside of LinkedIn
• Best practices for leveraging the LinkedIn ad network
• What social media advertisers can expect in the future (LinkedIn and beyond)

To learn more about Eric, connect with him on LinkedIn: https://www.linkedin.com/in/ericcatalano/

To learn more about LinkedIn advertising, visit their website: https://business.linkedin.com/marketing-solutions#/