Getting It Wrong to Get It Right.

Eric Fitzpatrick, “Persuade on Purpose


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Eric Fitzpatrick is the owner of ARK Speaking and Training and the author of “Persuade on Purpose”. He is a Sales Presentations Expert and Corporate Storytelling Expert who works with organisations to help them communicate their message in a manner that is clear, compelling and concise. His clients have included Three, VHI, Irish Life, Sport Ireland, Kelloggs and Johnson & Johnson.


I have had the privilege to spend time with and interview some amazing leaders over the years.

As they share their stories of life and business I find out what makes them the people they are. I'm honored to share their stories with you


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Getting It Wrong to Get It Right.By Joe Dalton

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