In this episode, Don interviews Eric Frankel! Eric is the CEO of AdGreetz, on a mission to build more engaging relationships with customers and increase revenue by producing and deploying data-driven ads. AdGreetz deploys millions of relevant, hyper-personalized ads on 22 channels using AI/machine learning proprietary technology.

Eric talks about the need to continuously innovate and personalize. He believes that this is the future of advertising. The abundant amount of data that is collected on an individual will soon eliminate irrelevant ads. Eric says you should always be asking yourself, “What’s a better way to do this?”

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About My Company Story

A Podcast for business owners by business owners. Each Episode will explore the challenges business owners face and how they’ve overcome them.