Eric Gibson believes that the future of golf starts where a player's fingers meet the club. As CCO of Golf Pride, he is redefining the grip as 'equipment for the hands.' It's a widely-accepted shift by Tour professionals, as Golf Pride grips were used by approximately 90% of competitors at the 2025 Masters. He tells Ryan why he hires non-golfers to keep ideas fresh and why he supports innovative formats, like short courses, creator leagues, and even two-hour rounds. Eric explains his mantra of 'short steps, long vision,' which encourages leaders to prioritize lasting behavioral change over immediate data-driven highs. From partnerships with The First Tee to the ideation of a 13-hole course model, he reveals how steady hands and a patient strategy can carry a centuries-old game into its next era.