In this episode of Cannabis Unlocked, Eric Hammond (CEO & Co-Founder of Highsman) sits down with Jordan Youkilis (KEY Investment Partners Founding Partner) to talk about the creation of Ricky Williams, Highsman brand, their growth strategy and how Highsman plans to become a household name. This conversation starts with an overview of Eric’s journey into the cannabis industry, the creation story behind his brand, Highsman, and how Eric met his Co-Founder, Former NFL Running Back, Ricky Williams. The talk continues a deep dive into Ricky Williams’ personal journey with cannabis and how his personal connection led to the creation of Highsman, a multi-state cannabis licensing and apparel business. The conversation continues by talking through the strategic growth plan of Highsman, and how they’ve successfully navigated the tough market conditions of the cannabis industry. The talk closes with a brief overview of Highsmans strategy to attract other high caliber, influential athletes.

Please enjoy!