<p>My guest this week is Eric Hoffman, CEO of Hoffman Media, a publisher that publishes a number of publications targeting women and southern living. We talked about how the business first got its start, why they charge what they do for subscriptions, the five figure experiences business they have, and so much more. </p>

My guest this week is Eric Hoffman, CEO of Hoffman Media, a publisher that publishes a number of publications targeting women and southern living. We talked about how the business first got its start, why they charge what they do for subscriptions, the five figure experiences business they have, and so much more.

Eric Hoffman on Growth of Hoffman Media Up and Down the Funnel

A Media Operator is a community for entrepreneurs and operators in the digital media space. This podcast is a natural extension of the newsletter (www.amediaoperator.com) and community that has already been built. Each week, I will interview entrepreneurs and operators that are building these media companies. Over the course of approximately an hour, we'll discuss their businesses, their success and failures, and, ultimately, what they learned about building media companies. 

This podcast will provide actionable insights for current and prospective media operators. That means we're not only talking strategies in media, but also the tactics. We'll be diving into business models, audience development, subscription, commerce, advertising, audio, video—you name it, we'll be discussing it. 

A Media Operator is also very much about niche media. That doesn't mean small. To me, niche media means depth. We should celebrate these stories and there are plenty of them. On this podcast, you'll finally hear them. 

Wherever you listen to podcasts, hit that subscribe button so you know when I release an episode. As the show starts, considering rating it and leaving a comment so I know how I'm doing. I view A Media Operator as a tool for you; if I'm failing, I want to know. 

Thanks for tuning in today and I'll be talking with you soon.

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A Media Operator is a community for entrepreneurs and operators in the digital media space. This podcast is a natural extension of the newsletter (www.amediaoperator.com) and community that has already been built. Each week, I will interview entrepreneurs and operators that are building these media companies. Over the course of approximately an hour, we'll discuss their businesses, their success and failures, and, ultimately, what they learned about building media companies. This podcast will provide actionable insights for current and prospective media operators. That means we're not only talking strategies in media, but also the tactics. We'll be diving into business models, audience development, subscription, commerce, advertising, audio, video—you name it, we'll be discussing it. A Media Operator is also very much about niche media. That doesn't mean small. To me, niche media means depth. We should celebrate these stories and there are plenty of them. On this podcast, you'll finally hear them. Wherever you listen to podcasts, hit that subscribe button so you know when I release an episode. As the show starts, considering rating it and leaving a comment so I know how I'm doing. I view A Media Operator as a tool for you; if I'm failing, I want to know. Thanks for tuning in today and I'll be talking with you soon.

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Eric Hoffman on Growth of Hoffman Media Up and Down the Funnel

Eric Hoffman on Growth of Hoffman Media Up and Down the Funnel