Executive coaching is a matured business. But times have changed and so have the demands on the clients. Is industrial coaching still useful? For a corporate soldier, sure. And yet Eric Kottke makes a fresh argument based on his study of athletic coaching. An athlete is coached on more than the sport. There is exercise coaching. Diet coaching (a chef?) Maybe a techniques coach. In business, why would anyone have one coach? Only if they are not committed to massive improvement. That's where You Need a Coach comes in. Eric explains how the complementary process works right through to matching right-fit coaches to individual need.