Founders and Builders

Eric Liaw | The Hardest Early-Stage Problems Every Founder Faces


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Yesterday at Slush 2025, we sat down with one of the most seasoned investors in the global venture landscape.

Eric Liaw is a General Partner at IVP - the multi-billion-dollar firm behind companies like Coinbase, Supercell, Snapchat, and Zynga.

Since joining IVP in 2011, Eric has partnered with some of the world’s most exceptional founders, backing category-defining businesses across consumer, B2B, infrastructure, gaming and more.

Chapters:

00:00 – Introduction

00:25 – What Is “Keynote Bingo”?

01:01 – Competing With Foundation Models

01:47 – Freemium Pressure & Surviving Big Tech

02:07 – IVP’s History & Eric’s Journey

02:55 – What Great Founders Have in Common

04:00 – Sectors IVP Is Watching Closely

05:19 – How Founders Should Ask for Feedback

06:45 – Hardest Early-Stage Problems

07:48 – How To Run a Fundraising Process

08:43 – Building Long-Term Investor Relationships

09:46 – Advice Eric Would Give His Younger Self


Huge thanks to Eric for making the time!

#slush2025 #foundersandbuilders #ericliaw #ivp #venturecapital

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Founders and BuildersBy Joe Wear