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Eric Malka's Journey: From Idea to Exit in Luxury Branding
In this episode of YES, BRAND, Hersh sits down with visionary entrepreneur Eric Malka for a candid conversation about brand building, legacy, and what it really takes to scale with integrity.
Eric brings more than 30 years of experience in the luxury branded consumer-packaged goods arena. He is best known as the co-founder of The Art of Shaving, the brand that redefined men’s grooming and turned a daily routine into a ritual.
As co-founder and former CEO, Eric grew The Art of Shaving from a startup into an internationally recognized brand. In 2009, the company was acquired by Gillette, a Procter & Gamble company. Following the acquisition, Eric continued to lead the business as CEO through the end of 2010, guiding the transition while preserving the brand’s identity inside a global powerhouse.
In 2014, Eric founded Strategic Brand Investments, a private equity fund focused on empowering early-stage entrepreneurs to develop their brands and grow sustainable businesses. As Managing Partner, he works closely with founders and leadership teams to pioneer winning strategies, scale with purpose, and build brands that endure.
In this conversation, Hersh and Eric explore:
- What it really means to build a brand, not just a product
- The discipline behind scaling without diluting identity
- Navigating acquisition while protecting brand equity
- The difference between entrepreneurship and brand stewardship
- How early-stage founders can think bigger and build smarter
This episode is a masterclass in long-term brand thinking from someone who has done it at the highest level, from startup grit to global acquisition and beyond.
YES to brands that mean business.
www.strategicbrandinvestments.com
_______________________________________________________________
Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image.
You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.
Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/
View all episodes
By Hersh RephunIn this episode of YES, BRAND, Hersh sits down with visionary entrepreneur Eric Malka for a candid conversation about brand building, legacy, and what it really takes to scale with integrity.
Eric brings more than 30 years of experience in the luxury branded consumer-packaged goods arena. He is best known as the co-founder of The Art of Shaving, the brand that redefined men’s grooming and turned a daily routine into a ritual.
As co-founder and former CEO, Eric grew The Art of Shaving from a startup into an internationally recognized brand. In 2009, the company was acquired by Gillette, a Procter & Gamble company. Following the acquisition, Eric continued to lead the business as CEO through the end of 2010, guiding the transition while preserving the brand’s identity inside a global powerhouse.
In 2014, Eric founded Strategic Brand Investments, a private equity fund focused on empowering early-stage entrepreneurs to develop their brands and grow sustainable businesses. As Managing Partner, he works closely with founders and leadership teams to pioneer winning strategies, scale with purpose, and build brands that endure.
In this conversation, Hersh and Eric explore:
- What it really means to build a brand, not just a product
- The discipline behind scaling without diluting identity
- Navigating acquisition while protecting brand equity
- The difference between entrepreneurship and brand stewardship
- How early-stage founders can think bigger and build smarter
This episode is a masterclass in long-term brand thinking from someone who has done it at the highest level, from startup grit to global acquisition and beyond.
YES to brands that mean business.
www.strategicbrandinvestments.com
_______________________________________________________________
Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image.
You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.
Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/