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Eric Malzone
Eric is a Northern California native with a lifelong passion for fitness and athletics. After ten years in corporate America, he started his first fitness business in 2008, CrossFit Pacific Coast followed by Lighthouse Fitness in 2015. In 2017, Eric successfully sold his gyms going nomadic for a period of years, and finally landing in Whitefish, Montana. He is the host of Fitness Blitz Radio, Athletech Unscripted, and the Future of Fitness podcast – a top-rated B2B podcast for 5 years and running. The Future of Fitness exposes cutting-edge trends in fitness technologies, modern wellness, and health sciences. In 2023, Eric co-founded the Podcast Collective and consults for brands like MADabolic, ASENSEI, Vi Labs, Physmodo, PushPress, Rook, F45, The SageHouse, Morpheus Labs, Dark Horse Rowing, FitTech Company, The Brand X Method, Fitness Professional Online, and numerous SMBs within the fitness, health, and wellness industries.
Brandon Coleman Jr.
Brandon Coleman Jr. is a seasoned brand alignment expert, author, and speaker with more than 50 years of experience helping businesses unlock their full potential. His innovative "Brand ON!" methodology enables entrepreneurs to uncover hidden opportunities and drive growth by strategically aligning their brands. With a straightforward, results-driven approach, Brandon shares his expertise through his Brand ON! podcast, inspiring leaders to achieve transformative success both in business and in life. His passion for advertising was sparked by watching Bewitched as a child, an early influence that shaped his career in branding.
By David MeltzerEric Malzone
Eric is a Northern California native with a lifelong passion for fitness and athletics. After ten years in corporate America, he started his first fitness business in 2008, CrossFit Pacific Coast followed by Lighthouse Fitness in 2015. In 2017, Eric successfully sold his gyms going nomadic for a period of years, and finally landing in Whitefish, Montana. He is the host of Fitness Blitz Radio, Athletech Unscripted, and the Future of Fitness podcast – a top-rated B2B podcast for 5 years and running. The Future of Fitness exposes cutting-edge trends in fitness technologies, modern wellness, and health sciences. In 2023, Eric co-founded the Podcast Collective and consults for brands like MADabolic, ASENSEI, Vi Labs, Physmodo, PushPress, Rook, F45, The SageHouse, Morpheus Labs, Dark Horse Rowing, FitTech Company, The Brand X Method, Fitness Professional Online, and numerous SMBs within the fitness, health, and wellness industries.
Brandon Coleman Jr.
Brandon Coleman Jr. is a seasoned brand alignment expert, author, and speaker with more than 50 years of experience helping businesses unlock their full potential. His innovative "Brand ON!" methodology enables entrepreneurs to uncover hidden opportunities and drive growth by strategically aligning their brands. With a straightforward, results-driven approach, Brandon shares his expertise through his Brand ON! podcast, inspiring leaders to achieve transformative success both in business and in life. His passion for advertising was sparked by watching Bewitched as a child, an early influence that shaped his career in branding.