Eric Martindale is the Founder and CEO of Elite Commerce Group, a full-service agency specializing in Amazon and retail media. Under his leadership, the company has driven over half a billion dollars in retail sales for clients, maintaining a strong focus on testing and innovation to stay at the forefront of digital marketing. A former Marine officer and adventure athlete turned e-commerce authority, Eric is also a passionate technocrat interested in futurism. His unique perspective stems from identifying and exploiting retail frontiers before they become mainstream.

In this episode…

Retail isn't just changing online anymore — it's changing everywhere you look, from the checkout line to the end cap. The real question is, as stores become more digital by the day, what does the future of shopping actually look like?

Eric Martindale, a top expert in retail strategy, believes the future of shopping is all about adding digital layers to every physical store visit. He points to everything from mobile checkout to interactive screens and even smart carts as signs that physical retail is becoming inseparable from technology. The takeaway is clear: brands that embrace this shift now will be the ones that stay visible, competitive, and connected to shoppers.

On this episode of the Firebelly Social Show, Duncan Alney is joined by Eric Martindale, Founder and CEO of Elite Commerce Group, to discuss how digital transformation is reshaping the future of retail. They explore BJ's push toward digitization, Target's delivery race, and Walmart's e-commerce leadership. Eric also discusses how social media and AI commerce will soon impact in-store shopping.