Eric Meth is a media sales professional & leader specializing in interactive, programmatic, mobile, and ad tech with 25 years of CPG & retail experience in both start-up environments and some of the most recognizable media and digital companies in the world.As Founder & CEO of Good Harvest Co., Eric is now applying his expertise to help innovate the way cannabis brands reach their desired consumers, and the way non-endemic brands reach cannabis consumers—moving audiences from shopping mode to buying mode.