Eric Meyer didn’t start in energy, he started in opera. But a life-changing flood and a growing concern about climate change led him to launch Generation Atomic, a nonprofit using creative advocacy to shift the public conversation around nuclear power.

In this episode, Eric talks about how his team uses memes, music, games, and grassroots organizing to educate people about nuclear energy and challenge outdated perceptions. We cover how the movement has evolved, why nuclear communication has often failed in the past, and what’s needed now to build trust and momentum.