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Eric Reuveni | Increase Your Business Revenue With Mobile Responsiveness
Eric Reuveni is the Chief Delivery Officer at Scorpion. The Delivery department delivers Scorpion products, including websites, advertising campaigns, and landing pages.
Mobile ResponsivenessToday, over 60% of visitors are now visiting websites on mobile instead of on desktop. This makes it increasingly important for your business to have a strong mobile presence. So what’s the difference between marketing your company on mobile phones versus desktops?
Eric explains that you don’t want to deliver the same information on mobile as on desktop because customers are in different stages of the buying cycle. Typically, if they are visiting on mobile, their need is more urgent and your call to action needs to be tailored to that need.
“We have to make sure that the user intent is taken into account so that someone on the mobile device isn’t necessarily taken through the same funnel than someone who is just kind of looking for information about plumbers or plumbing…”
User Experience
> “The user experience is essentially… their journey. What are they looking for and how is that information ultimately served to them?”
You want to give customers the information they need right away. Matching user intent as closely as possible will help your users find what they are looking for on your site quickly.
There are two major ways that having a mobile responsive site impacts your business success:
If someone has a strong website set up for mobile, a user will have a positive experience and is more likely to engage as a lead or customer. On the flip side, if your site is not responsive and a customer has a bad experience, they will likely be lost to a competitor.
Google also understands the value of mobile responsiveness and often favors sites with mobile responsiveness over those without.
A high percentage of people using mobile want to contact you so it’s crucial to have your phone number readily available and ensure that scheduling a consultation is easy. Information about your services and company history is often of secondary importance on mobile.
Mobile LayoutEric emphasizes the mantra of “less is more” as a driving factor of success for a business site. This can be hard to pare down because businesses have so much information, but you really want your site to highlight the most crucial pieces of content that will cause your customer to act.
His advice: You will increase your jobs and revenue when you reduce confusion and clutter.
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By Scorpion
4.9
1818 ratings
Eric Reuveni is the Chief Delivery Officer at Scorpion. The Delivery department delivers Scorpion products, including websites, advertising campaigns, and landing pages.
Mobile ResponsivenessToday, over 60% of visitors are now visiting websites on mobile instead of on desktop. This makes it increasingly important for your business to have a strong mobile presence. So what’s the difference between marketing your company on mobile phones versus desktops?
Eric explains that you don’t want to deliver the same information on mobile as on desktop because customers are in different stages of the buying cycle. Typically, if they are visiting on mobile, their need is more urgent and your call to action needs to be tailored to that need.
“We have to make sure that the user intent is taken into account so that someone on the mobile device isn’t necessarily taken through the same funnel than someone who is just kind of looking for information about plumbers or plumbing…”
User Experience
> “The user experience is essentially… their journey. What are they looking for and how is that information ultimately served to them?”
You want to give customers the information they need right away. Matching user intent as closely as possible will help your users find what they are looking for on your site quickly.
There are two major ways that having a mobile responsive site impacts your business success:
If someone has a strong website set up for mobile, a user will have a positive experience and is more likely to engage as a lead or customer. On the flip side, if your site is not responsive and a customer has a bad experience, they will likely be lost to a competitor.
Google also understands the value of mobile responsiveness and often favors sites with mobile responsiveness over those without.
A high percentage of people using mobile want to contact you so it’s crucial to have your phone number readily available and ensure that scheduling a consultation is easy. Information about your services and company history is often of secondary importance on mobile.
Mobile LayoutEric emphasizes the mantra of “less is more” as a driving factor of success for a business site. This can be hard to pare down because businesses have so much information, but you really want your site to highlight the most crucial pieces of content that will cause your customer to act.
His advice: You will increase your jobs and revenue when you reduce confusion and clutter.