The "Spinfluencer," Eric Schwartzman shares his strategies for content marketing, automated social media marketing and social media policy.Learn hwy content marketing is good, but automated social media marketing, though riskier and tougher, is more sustainable.See how social graphs are colliding as LinkedIn and Twitter integrate with sites like Amazon and Facebook to montage social graphs with more actionable data.Learn about new companies like Janrain, Jive, DoubleDutch and Infinigraph.Learn why the C-Suite imperative is to become digitally astute.And what companies like B&H, Crutchfield and Hoovers are doing to leverage social for competitive revenue growth.Eric Schwartzman is co-author of Social Marketing to the Business Customer. Listen to your B2B marketing, generate major account leads and build client relationships.