Hip Hop Juice Box is a concept that’s been years in the making. Eric Turner has called Emeryville home for the last 10 years. Its a small city between San Fran & Oakland. Although he helped open Emeryville sports bar, Hometown Heroes and works at a local pest control company managing the sales department, he’s always been interested in running his own business. He played with ideas like starting a mobile coffee business before settling on a juice and smoothie bar. He got into juicing a few years ago, he said, when he was about to get married. Wanting to lose a few pounds for the wedding and eat healthier, he started making his own juices on a daily basis with fresh produce, a routine that was new to him.

Then an espresso bar, across the street from Hometown Heroes closed and Eric (along with three friends who are partners in the business) jumped on it. Hip Hop Juice Box was born.

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