Erica Berenstein, head of video for BITV, the newly launched video arm of Business Insider, joined Storyhunter co-founder Alex Ragir on this episode of The Rough Cut. Erica, who previously worked at The Wall Street Journal and The New York times as a video journalist, spoke with Alex about the evolution of video journalism, pitching story ideas to Business Insider via Storyhunter, how to craft a winning video pitch and how to improve your story structure.

To watch the video interview, head to blog.storyhunter.com/theroughcut. To learn more about Storyhunter, whether you want to begin freelancing or hire a crew on the platform, go to www.storyhunter.com.