This week, Ward sits down with Charlotte-based stylist Erica Hanks, founder of SHOWROOM, a business dedicated to curating fashion collections for the working woman. They'll discuss how recognizing a gap in the market is the key to early success, why retail owners need to be working the store floor, and Erica's strategies for building a sustainable wardrobe—all that and more on this episode of Backstory and Beyond.

Check out all that SHOWROOM has to offer on its website.

Learn more about Northwood Retail.