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keywords

dog waste removal, branding, entrepreneurship, mental health, rebranding, business growth, financial investment, personal development, home service industry, marketing strategies, poverty mindset, sobriety, resilience, business growth, delegation, self-care, entrepreneurship, alcohol impact, mental health, personal growth

summary

In this conversation, Branden Sewell interviews Erica Crouppen, the owner of Crouppen's Poop and Scoopin', a dog waste removal business. Erica shares her journey from working in a hospital to starting her own business, the challenges of branding and rebranding, and the financial considerations involved. She emphasizes the importance of consistent branding and how it has contributed to her business's perceived size and success. The discussion also touches on personal growth, mental health, and the significance of therapy in navigating life's challenges. In this conversation, Branden Sewell and Erica discuss the challenges of overcoming a poverty mindset, the impact of alcohol on life choices, and the journey to sobriety. They explore the importance of resilience in both personal and business contexts, the challenges of navigating business growth, and the significance of investing in hiring to foster success. The discussion emphasizes the importance of delegation and self-care in entrepreneurship, highlighting the need for mental health awareness and personal growth.

takeaways

• Erica transitioned from a hospital job to entrepreneurship.
• Branding is crucial for business identity and growth.
• Investing in branding can significantly impact business perception.
• Consistency in branding helps in building recognition.
• Mental health awareness is important for personal and professional growth.
• Therapy can provide valuable tools for managing stress and trauma.
• Financial planning is essential when considering a rebrand.
• Community support can aid in business development.
• Wearing brand colors can enhance visibility and recognition.
• Personal growth often requires confronting past traumas. Overcoming a poverty mindset is crucial for personal growth.
• Making a conscious decision to quit drinking can change your life.
• Alcohol often leads to poor decision-making and negative consequences.
• Creating a false persona to fit in can hinder personal authenticity.
• Justifying drinking habits can be challenging when seeking sobriety.
• Investing in hiring can lead to significant business gr

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