Craig Bruce speaks to Mix94.5's Content Director Erica McGee

Episode 99 - Erica McGee on how the West was won

It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market?
The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history.
Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet.
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.

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2 more sleeps! Yep, the big guy with the white beard is officially in town from next week! Kyle and Jackie O are on the air from Monday and this is our last chance to opine on all the big questions before the battle begins.
In this episode we’ll talk with Kyle and Jackie’s first Ep, Paul Dowsley about his exclusive Channel 7 interviews with all three shows.
And we catch-up with one of Australia’s leading creative media minds, Wade Kingsley on why he thinks Kyle and Jackie are the best thing happening to radio right now.
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/
This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.
Email us at melbourneradiowars@gmail.com Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information.

Twas the night before Kiismas

In this episode we’ll unpack the winners and losers from this week's survey 2 radio ratings with the editor of Unmade Tim Burrowes.
And we talk with news.com entertainment editor Andrew Bucklow about the rise and rise of Australia’s biggest click bait media brand - Kyle and Jackie O.
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/
This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.
Email us at melbourneradiowars@gmail.com Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information.

The king of clicks

In this episode, we dive deep into the heart of this contest and ask the question - do Melbourne and Sydney people really hate each other? How wide is chasm between the 2 cities or are we living in a world where good content is all that matters, regardless of where it comes from.
Plus we talk with one of Australia’s leading brand and marketing gurus, Adam Ferrier about how the battle for hearts and minds of Melbourne’s radio listeners will play out. Can anyone really challenge Kyle and Jackie for share of voice?
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/
This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information.

The more the Ferrier

In this episode, meet our brand new new co-host - one of the sharpest, most experienced programmers in the country, Irene Hulme. 
What will this battle mean for the industry - we talk with radio futurologist James Cridland. 
You’ll also hear our thoughts on the survey one results in Melbourne.
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/
This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.
Email us at melbourneradiowars@gmail.com Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information.

The calm before the storm

Game Changers: Melbourne Radio Wars - Episode 1 this Saturday. Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information.

Episode 99 - Erica McGee on how the West was won

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