In this episode, host Dave Fiore speaks with Erica Thaler, chief marketing officer at RB Oppenheim Associates and former communications and marketing manager at the Council on Culture & Arts. Erica grew up in San Diego, where she raced catamarans and was a self-proclaimed horse girl who loved being an '80s kid because it included trips to Mexico to "practice her Spanish."

Erica majored in political science at UCLA and started her 30-year career in radio as an account executive at 91X, the country's second alternative rock station. After moving to Tallahassee, she and her two children started taking music lessons, and Erica spent 10 years playing the violin, some of that time with the Tallahassee Symphony Youth Orchestra, an organization she would eventually lead.

Erica is a wife, modern quilter, dog lover and passionate advocate for the arts who is excited about her new role doing what she has always done – effectively connecting people and resources to help them be successful.