Did you know that 100 monthly donors are worth an average of $24,000 a year? That they’ll give two to four times more than other donors? That they’ll stay with you for at least 5 to 7 years and often even longer? Wow, right? In this episode, we sit down with Erica Waasdorp. Not only is she President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. She works with non-profit clients all over the country helping them with their appeals and monthly giving.