Erik Barber (Content Manager) and Sawyer Briel (Marketing Communications Manager) of Vortex Optics dig into the details of each of their paths, that led them to careers in the outdoor industry. We also discuss what it can take to work toward a dream job this space. Offering a small peak behind the curtain, both Erik and Sawyer share some tips into getting your work noticed, as well as insights into the volume off applicants and creators they are in contact with each season. Last but not least, they generously offer up a great marketing tactic to help smaller businesses, that might have limited marketing budgets, get some of the response they need to grow their brand.