Using neuro-linguistic program and other strategies, Erik Luhrs targets marketing efforts to your prospects’ subconscious mind to generate more qualified leads. He says most marketing is too “logical,” which makes little sense because people take action based on emotion.

But before he gets to that point, he recommends that companies start with a very fundamental element. Something that is required to build a solid foundation. Their brand and positioning. 

That’s not about logos or slogans… you have to truly and very distinctly set yourself apart from the competition. But figuring out what makes you, your business, and your offering unique – and valuable – isn’t as easy as you might think.

We get into the heart of that, as well as…

• The easiest way to sabotage your sales (and how to avoid it)

• The biggest myths about addressing your prospects’ pain points in your marketing

• Why you shouldn’t “close deals” in sales

• How to set up valuable post-sale relationships

• And more