This episode features the insightful Erik Oliveira Santos. Erik is a Campaign Data Analyst at Sojern. Erik speaks about his role which is supporting the EMEA Sales team at Sojern. Providing campaign optimisation analysis, data analytics and insights through different types of reporting.  We talk about data platforms and Erik explains how he regularly uses Google Analytics 360 and Xandr. He goes into his work in programmatic marketing and data analysis and explains Xandr in greater detail. This is a great episode for anyone looking to improve their knowledge in programmatic marketing and data analysis.