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Erika Christiansen of Tura Lura Co
Hey there, listener! Welcome back to a new episode of the Empower Her Podcast! I’m thrilled to bring you today’s guest. Every time I’m around her, her smile and energy just radiates. I learn so much from her and how considerate and intentional she is about building not just her business, but a life she loves. I hope you enjoy my conversation today with Erika Christiansen of Tura Lura Co. Key Takeaways
- Erika is a multipassionate entrepreneur who specializes in thoughtful handmade goods with her company Tura Lura Co. She is an artist, educator, mom, partner, and involved with friends and community.
- When the pandemic hit Erika had a newborn and two year old. She found solace in her concrete work and candles. Erika earned an artist grant that allowed her to scale her business. March 4 was her business anniversary AND birthday.
- It can be challenging to balance making beautiful products but make a profit. Online sales are important to Erika but she still values the tactile experience of in-person shopping. She is always adapting and changing her strategy in her product-based business.
- Erika is also passionate about her role with the University of Iowa’s Center for Human Rights where manages programs and teaches undergraduate classes.
- Erika prioritizes her physical health, which helps her sleep, which helps her mental health. She also has the habit of a healthy smoothie every morning.
- Erika regularly revisits her values and looks to connect change to what is already happening.
- Erika loves podcasts: Tend Her Wild, Product Boss, CEO School, and Goal Digger.
- Reproductive justice is important to Erika. She recommends the book The Moment of Lift: How Empowering Women Changes the World by Melinda French Gates.
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By Janene KingHey there, listener! Welcome back to a new episode of the Empower Her Podcast! I’m thrilled to bring you today’s guest. Every time I’m around her, her smile and energy just radiates. I learn so much from her and how considerate and intentional she is about building not just her business, but a life she loves. I hope you enjoy my conversation today with Erika Christiansen of Tura Lura Co. Key Takeaways
- Erika is a multipassionate entrepreneur who specializes in thoughtful handmade goods with her company Tura Lura Co. She is an artist, educator, mom, partner, and involved with friends and community.
- When the pandemic hit Erika had a newborn and two year old. She found solace in her concrete work and candles. Erika earned an artist grant that allowed her to scale her business. March 4 was her business anniversary AND birthday.
- It can be challenging to balance making beautiful products but make a profit. Online sales are important to Erika but she still values the tactile experience of in-person shopping. She is always adapting and changing her strategy in her product-based business.
- Erika is also passionate about her role with the University of Iowa’s Center for Human Rights where manages programs and teaches undergraduate classes.
- Erika prioritizes her physical health, which helps her sleep, which helps her mental health. She also has the habit of a healthy smoothie every morning.
- Erika regularly revisits her values and looks to connect change to what is already happening.
- Erika loves podcasts: Tend Her Wild, Product Boss, CEO School, and Goal Digger.
- Reproductive justice is important to Erika. She recommends the book The Moment of Lift: How Empowering Women Changes the World by Melinda French Gates.