A few years ago, Erika did what some might consider crazy or even unthinkable. She left the business she co-founded with her best friends at the height of its success, to go out on her own. Erika is the co-founder of Frank Body – the $20 million brand that’s referenced as one of the best Aussie start-up successes in recent years. It was courageous decision, but one that was driven by Erika’s mission to fight back against the unrealistic portrayal of women by the beauty industry, and her desire to create a positive narrative around what it means to be beautiful.