In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing business and creativity offer valuable lessons for photographers aiming to elevate their work while maintaining genuine happiness and passion for the craft.

Key highlights include:

• Why niching down helps photographers find joy and fulfillment in their work
• The importance of identifying and qualifying ideal clients
• How to confidently say 'no' and protect your creative integrity
• Marketing strategies that attract clients who align with your style and vision
• Pricing insights to reflect the value of your work

If you're a photographer ready to refine your business, attract dream clients, and elevate your craft, this episode is packed with actionable tips and inspiration to help you grow.

🎧 Tune in now and start your journey!
Connect with Erika on Instagram: https://www.instagram.com/erikabiarnes/
Visit their Website: https://victorlax.net/

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This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.

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