Erin Deering co-founded TRIANGL, the cult swimwear label that went viral on Instagram and grew into a $200M global brand. But behind the rapid rise was a complex journey of instinctive decisions, personal sacrifice, and major lessons in business and growth.

In this episode, Erin shares the real story: how TRIANGL started without a business plan, what it took to scale fast, why she eventually walked away, and what she’s doing differently now with her namesake fashion label, DEERING.

We talk about building with intuition, navigating growth, the power of brand identity, and what it really means to start over with purpose.