Erin Kleinberg joined me to talk about what it takes to really build a brand  — the pivots along the way, trusting your instincts, staying creative, and having the confidence to ask for what you want.She shares what it really looks like to navigate change while continuing to build on your own terms.A thoughtful conversation about resilience, creativity, and evolving as a founder.

00:00 – Intro01:05 – Having a fire in the belly from a young age

02:03 – Starting a clothing line with no business background

06:42 – Selling to major retailers and landing celebrity placements

09:19 – Co-founding a media brand and going inside people's homes

11:34 – Raising funds, landing a famous investor and moving on

13:40 – Pivoting back to clothing and starting a creative agency

16:44 – Landing their first major beauty client through a cold email

18:07 – What a creative agency actually does

19:50 – Losing a grandmother and starting a beauty brand in her honor

21:47 – Building the brand and launching the first products in 2022

24:40 – The thinking behind the product names

31:21 – What makes a candle clean and why it matters

35:09 – Rapid fire round

42:33 – Having a parent as a business partner from day one

46:05 – Why trusting your team and delegating is everything