Jim Lombardo pulls up a chair with Erin Reddan, founder of ECR Vintners, for a conversation that tastes less like a lecture and more like a well-balanced pour. They talk about building a wine business without the cork-sniffing, starting ECR in a New York apartment, and why trusting your instincts matters just as much as trusting your palate. Erin shares what it really takes to turn passion into product, how entrepreneurship resembles a long fermentation process, and why success—like good wine—should be enjoyed, not overanalyzed.

Finish: Bright, confident, and best enjoyed with curiosity. Pairs well with risk-takers, founders, and anyone who orders wine they actually like.